American Idol and The Voice contestants performed LIVE in Miami Beach for Eden Roc guests while they enjoyed perfectly paired packages of gourmet bites and refreshments.
Guests are transformed to rock star status when they participate in Jam Band, RockTube, Spin Session and lay some tracks in Studio Time.
With additional reach from partners Hayneedle, Le Creuset, Gwynnie Bee and Lot 18, this was an ultimate prize package to kick off the New Year. Overall, the campaign garnered over 32K opt-in entries.
Celebrity influencers raved about the hotel and birthday packages and consumers could receive the same lavish amenities when they booked a Best Birthday Ever Stay during the month of their birthday.
Members exchanged points for entries and Regal promoted the contest and an exclusive offer to their loyalty members and consumer list reaching over 5 million consumers.
An all-encompassing project that included designing the collection, sourcing the product, coordinating the photo shoot, creating the website and marketing collateral, securing partners for cross-promotions, overseeing the program's launch event and more!
Thomas The Tank Engine®, Barney®, Bob the Builder® and Angelina Ballerina® are all featured in the newly designed kids' clubs and interactive kids' areas with a grand finale LIVE show every week.
Kids on-site were transformed into rock star cheerleaders with day camps and then showed off their skills on stage for guests.
Karisma Hotels and Resorts gave destination wedding couples and their guests a beautiful Photobook keepsake compliments of Shutterfly. Guests could then enter to win a return stay by sharing their photo book on Facebook.