Promotional Partnerships

Amplify Your Voice to Like-Minded Consumer Segments

Shrinking budgets, underperforming media campaigns, and advertising blind spots are all valid concerns for our travel partners. We can help. Alliance Connection secures promotional partnership campaigns at little to no hard costs with highly aligned brands and consumer segments.

Media Partnerships

Movers, Shakers, and Tastemakers

Alliance Connection works with our resort clients to uncover, design and share honest and compelling stories. Then we amplify the message through media events, influencer casting and celebrity procurement to gain valuable exposure.

Your Loyal Allies

Your VIP's deserve the best.

Alliance Connection can help strengthen those relationships through enhanced loyalty programs by implementing rewards and/or incentives from partners in our portfolio and by raising the bar on your industry events.

Integrated Brand Partnerships

Uniting Brands for Long-Running Programs

Alliance Connection brings together some of the world's biggest brands for mutually beneficial, ongoing integrated branded partnerships. Whether it means creating a branded entertainment program or pairing your resort with a brand to launch an entirely new line of resorts, we are experts at aligning our clients with the right long-term partners for expanded reach amongst like-minded consumers to drive results.

Resort Programming

Elevate Your Guests' Experience

We help our clients create and implement resort programming that not only delivers a superior guest experience but also helps elevate your brand in a saturated marketplace. Through integrated branded partnerships and custom resort programming we deliver memorable moments and lasting impressions.

Our Work

Paw Patrol LIVE!

Nickelodeon Hotels & Resorts Punta Cana partnered with Paw Patrol LIVE! to deliver an on-site activation at shows across North America

Gourmet Inclusive® Vacation Consultants in key cites host an on-site booth where consumers can take fun pictures on a resort backdrop as well as enter to win a 5-night trip to Nickelodeon Hotels & Resorts Punta Cana and a Paw Patrol luggage set.

Bridal Week Giveaway

Innside New York by Melia partnered with Style Me Pretty as the host hotel for a New York Bridal Week Adventure

Style Me Pretty hosted a Bridal Giveaway for one of their readers to experience New York Bridal Week including a 3-night stay at Innside New York by Melia as well as prizing from partners Kleinfeld, Glam & Go, Jennifer Behr, Bella Belle and Pretty Plum Sugar.

Palmera Lounge

UNICO 20°87° launched two new entertainment shows that immerse guests in a new experience at their Palmera Lounge

UNICO 20°87° went above and beyond the typical resort entertainment programming and launched two immersive experiences for guests at their Palmera Lounge. With local talent there is a salsa spin on top hit songs as well as a variety show that tells a story through song and dance.

Paired Affair

Alliance Connection Productions delivered an exclusively produced shows for Eden Roc's Summer Music Series - A Paired Affair.

American Idol and The Voice contestants performed LIVE in Miami Beach for Eden Roc guests while they enjoyed perfectly paired packages of gourmet bites and refreshments.


Music Lab

Camp Jam, the leading rock summer camp, and Hard Rock Hotels All Inclusive Collection come together to deliver the Music Lab Experience!

Guests are transformed to rock star status when they participate in Jam Band, RockTube, Spin Session and lay some tracks in Studio Time.


HelloNew, HelloYou

HelloFresh and Karisma Hotels & Resorts cooked up a recipe for success with a Gourmet Inclusive® Vacation and 6 months free of HelloFresh Meals.

With additional reach from partners Hayneedle, Le Creuset, Gwynnie Bee and Lot 18, this was an ultimate prize package to kick off the New Year. Overall, the campaign garnered over 32K opt-in entries.


Celebration at Generations

Generations Riviera Maya is the place to be to celebrate milestone moments with exclusive birthday packages to celebrate star style.

Celebrity influencers raved about the hotel and birthday packages and consumers could receive the same lavish amenities when they booked a Best Birthday Ever Stay during the month of their birthday.


Regal Crown Club Getaway

Regal Cinemas and Azul Beach Resorts partnered together to offer Crown Club loyalty members an exclusive Gourmet Inclusive® vacation.

Members exchanged points for entries and Regal promoted the contest and an exclusive offer to their loyalty members and consumer list reaching over 5 million consumers.


Memorable Moments Signature Wedding Collection™

A custom designed Wedding Collection for Karisma Hotels & Resorts.

An all-encompassing project that included designing the collection, sourcing the product, coordinating the photo shoot, creating the website and marketing collateral, securing partners for cross-promotions, overseeing the program's launch event and more!


Little Big Club

A playful match we paired Mattel and Hard Rock Hotels All Inclusive Collection to create an interactive kids club experience.

Thomas The Tank Engine®, Barney®, Bob the Builder® and Angelina Ballerina® are all featured in the newly designed kids' clubs and interactive kids' areas with a grand finale LIVE show every week.


V!ROC at Hard Rock

Varsity Spirit and Hard Rock Hotel & Casino Punta Cana came together to deliver the V!ROC at Hard Rock Summer Cheerleading Camps!

Kids on-site were transformed into rock star cheerleaders with day camps and then showed off their skills on stage for guests.

Capture Your Memories

Shutterfly and Karisma Hotels and Resorts teamed up to provide FREE Photobooks and prints for resort guests.

Karisma Hotels and Resorts gave destination wedding couples and their guests a beautiful Photobook keepsake compliments of Shutterfly. Guests could then enter to win a return stay by sharing their photo book on Facebook.

The Ultimate Connectors

Alliance Connection delivers unparalleled partnership marketing insight and drives awareness, engagement, leads and sales for our travel clients.