Our Work

A Tropical Getaway

John Grisham launched a new book "Camino Island" and invited readers to dive into the story and vacation to Eden Roc Miami Beach

A national cross-promotional partnership with DVD.com and Doubleday Publishing to promote Doubleday's release of John Grisham's newest novel Camino Island, and tying in Eden Roc Miami Beach Resort as the grand prize partner for a national sweepstakes campaign.

Summer of Betches

UNICO 20°87° was a prize package for BETCHES summer getaway campaign

BETCHES wanted to provide their millennial consumer base with a summer getaway to the Caribbean and UNICO 20°87° was able to provide a millennial driven vacation to Riviera Maya.

Go Places Getaway

UNICO 20°87° partnered with Life is Good and Mario Lopez to deliver a grand prize for their Go Places Getaway Campaign

Life is Good was looking for a 24-hour Instagram contest prize for their Go Places Getaway Campaign and UNICO 20°87° was a perfect fit for their consumer base as well as influencer Mario Lopez to promote to his followers.

Sun, Slime & Savings

Toys"R"Us rewarded their members with a chance to win a family vacation at Nickelodeon Hotels & Resorts Punta Cana.

9 Million Rewards"R"Us Members had the chance to enter to win a VIP Experience Package plus a luxury vacation. Rewards"R"Us Members also receive a limited time exclusive offer to add more play to a family vacation.

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Ritani Brilliant Rewards

Ritani has partnered with many resorts to provide those who purchase an engagement ring from them with exclusive romance offers.

Members purchase a ring and then are supplied with a link to multiple rewards including proposal offers, bachelor and bachelorette party offers, destination wedding offers, and honeymoon offers.

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All Play Luxury Stay

Simon Malls Rewards Members had the chance to win a grand prize of a 5-night stay at Nickelodeon Hotels & Resorts Punta Cana.

The campaign ran in 12 Simon Malls across the United States with digital and print exposure that garnered over $300K in media value.

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Dress Your Groom - Dress Your Room, $10,000 Shopping Spree

Bed, Bath & Beyond and Men's Wearhouse joined forces to give consumer a chance to win a shopping spree for wedding & home attire.

Bed, Bath & Beyond reached over 400,000 wedding couples and Men's Wearhouse offered their consumers an amazing shopping spree at Bed, Bath & Beyond.

Lifetime Fitness 60-Day Challenge

Azul Beach Resorts and Lifetime Fitness partnered to promote participation among members in a 60-day challenge at Lifetime Fitness clubs.

Lifetime Fitness offered their members a chance to win a Caribbean vacation and earn exclusive offers while Azul Hotels gained awareness to thousands of gym goers in the nationwide clubs.

Be Rewarded with Food, Fun & Sun

Simon Malls rewards members had the chance to win their choice of three exclusive packages at Karisma Hotels & Resorts.

The nationwide campaign allowed Simon Malls rewards members to exchange reward points for sweepstakes entries towards an ultimate vacation and choose their perfect adventure.

Relax & Unwind Sweepstakes: A Vacation For Foodies & Beach Lovers Alike

Karisma Hotels & Resorts and Dean & DeLuca to give consumers the chance to win a Gourmet Inclusive® Vacation resort prize package

With perfect synergy between brands, consumers could win a vacation, two tickets to a Jackson Family Wines Culinary Series on property and a Dean & DeLuca gift basket. The campaign garnered over 14 million brand impressions.

Tri To Fly

Lifetime Fitness rewarded their triathlon athletes with a chance to rest and recover at one of the all-inclusive Hard Rock Hotels

Hard Rock All Inclusive Collection provided goodie bag inserts for all the athletes who participated in the races with exclusive booking offers and the chance to win a trip to paradise.

#ALifeTogether Romantic Getaway

El Dorado Spa Resorts & Hotels partnered with Scott Kay and Style Me Pretty to offer consumers a 5-night Romantic Rendezvous

Scott Kay used the sweepstakes to launch their new jewelry line with a bang and Style Me Pretty promoted the sweeps and jewelry line to their consumer base garnering over 2 million impressions.

Gourmet Inclusive® Jamaican Getaway

FabFitFun hosted a social media contest for members to win a Gourmet Inclusive® stay at Azul Beach Resorts Sensatori Jamaica.

FabFitFun promoted the sweepstakes to their social media following and box subscribers garnering over 3 million impressions, plus a dedicated article highlighting special features of the resort.

Play On Photo Contest #neverretire

Ultimate Hoops rewarded their pick-up basketball members with a New Year's Trip to the All-Inclusive Hard Rock Hotels

Members who are committed to the sport were encouraged to submit a photo with a caption about their plan to Play On in the New Year and over 70,000 people engaged with the contest on social media.

It All Start With Shoes

El Dorado Spa Resorts partnered with Johnston & Murphy to give away a Gourmet Inclusive® vacation plus a $1000 shopping spree.

Johnston & Murphy launched a campaign for a new shoe line and gave away a trip to El Dorado Spa Resorts PLUS a Johnston & Murphy gift card through a social media contest reaching over 2.8 million consumers.

Love Is A Journey - Watch Yours Blossom All Year Long

From You Flowers consumers got the chance to win a Romantic Rendezvous plus flowers for a year.

As a Valentine's Day campaign, From You Flowers consumers had a chance to surprise someone with the best gift ever - a romantic rendezvous to El Dorado Spa Resorts & Hotels.

The Summer Staycation & Perfect Vacation

Hayneedle & Chef'd consumers have the chance to win a new outdoor patio set, free meals and a Gourmet Inclusive® Vacation

Three brands came together to create an ultimate summer prize package for summer lovin' consumers with a $1000 shopping spree, free meals and vacation to El Dorado Spa Resorts & Hotels.

Girlfriends Getaway

eBay Giving Works and Karisma Hotels & Resorts debuted a new package, The Girlfriends Getaway at Generations Riviera Maya.

The first package was donated an auction item in support of Breast Cancer Awareness Month and the non-profit organization, Bright Pink.

Two Tickets To Paradise

Hard Rock Hotels All Inclusive Collection teamed up with Ticket City to offer a gift card for championship tickets and a trip to paradise.

Consumers who were purchasing bowl game tickets for college football season were entered to win $1000 towards Championship Game tickets PLUS a trip to celebrate the win at one of the all-inclusive Hard Rock Hotels in paradise.

The Ultimate Romance Sweepstakes

Ritani and Palafitos Over The Water Bungalows offered consumers the chance to win a $5000 Ritani gift card plus a romantic vacation.

Launching the Ritani Brilliant Rewards program, this campaign offered newly engaged couples a luxury, Gourmet Inclusive® vacation.

Anya Bridal

Karisma Hotels & Resorts partnered with Anya Bridal to offer consumers exclusive offers and honeymoon sweepstakes.

Anya consumers received booking offers with a purchase at Karisma Hotels & Resorts and Karisma consumers received discounts on bridesmaids dresses with any Anya Bridal purchase plus the chance to win a Gourmet Inclusive® Honeymoon.

Savvi Formalwear

Karisma Hotels & Resorts partnered with Savvi Formalwear to offer consumers exclusive offers and honeymoon sweepstakes.

Savvi consumers received booking offers with a purchase at Karisma Hotels & Resorts and Karisma consumers received discounts on groomsmen attire with any Savvi Formalwear purchase plus the chance to win a Gourmet Inclusive® Honeymoon.

David's Bridal

Karisma Hotels & Resorts partnered their loyal travel agents with David's Bridal to create in-store programming.

Gourmet Inclusive® Vacation Consultants became dedicated store agents with monthly lead sharing, in-store honeymoon sweepstakes drawings as well as dedicated in-store brochures.

Reach New Customers and Influence Purchase Decisions

  • "Alliance Connection thinks innovatively and resourcefully when connecting brands. Melissa Mango and her team are results driven, leveraging multi-channel media campaigns to realize strategic partner objectives."

    Kelly Warner, National Senior Director Corporate Partnerships
    Life Time Fitness

  • "We continue to grow our business relationship with Alliance Connection as they provide new partnership opportunities with great brands. The team at Alliance is responsive and collaborative, and we look forward to another productive year."

    Ed Vittoria, Vice President of Loyalty
    Simon Malls

  • "I have worked with Melissa Mango in different capacities over the last 10 years, most recently in coordinating a partnership program with David's Bridal. The partnership provided us the unique opportunity to expose our brand to nearly every bride-to-be across the country. Our results since the beginning of the partnership have exceeded those of any other marketing portal."

    Deborah Kahl, Gift Registry Director
    JCPenney