A national cross-promotional partnership with DVD.com and Doubleday Publishing to promote Doubleday's release of John Grisham's newest novel Camino Island, and tying in Eden Roc Miami Beach Resort as the grand prize partner for a national sweepstakes campaign.
BETCHES wanted to provide their millennial consumer base with a summer getaway to the Caribbean and UNICO 20°87° was able to provide a millennial driven vacation to Riviera Maya.
Life is Good was looking for a 24-hour Instagram contest prize for their Go Places Getaway Campaign and UNICO 20°87° was a perfect fit for their consumer base as well as influencer Mario Lopez to promote to his followers.
9 Million Rewards"R"Us Members had the chance to enter to win a VIP Experience Package plus a luxury vacation. Rewards"R"Us Members also receive a limited time exclusive offer to add more play to a family vacation.
Members purchase a ring and then are supplied with a link to multiple rewards including proposal offers, bachelor and bachelorette party offers, destination wedding offers, and honeymoon offers.
The campaign ran in 12 Simon Malls across the United States with digital and print exposure that garnered over $300K in media value.
Bed, Bath & Beyond reached over 400,000 wedding couples and Men's Wearhouse offered their consumers an amazing shopping spree at Bed, Bath & Beyond.
Lifetime Fitness offered their members a chance to win a Caribbean vacation and earn exclusive offers while Azul Hotels gained awareness to thousands of gym goers in the nationwide clubs.
The nationwide campaign allowed Simon Malls rewards members to exchange reward points for sweepstakes entries towards an ultimate vacation and choose their perfect adventure.
With perfect synergy between brands, consumers could win a vacation, two tickets to a Jackson Family Wines Culinary Series on property and a Dean & DeLuca gift basket. The campaign garnered over 14 million brand impressions.
Hard Rock All Inclusive Collection provided goodie bag inserts for all the athletes who participated in the races with exclusive booking offers and the chance to win a trip to paradise.
Scott Kay used the sweepstakes to launch their new jewelry line with a bang and Style Me Pretty promoted the sweeps and jewelry line to their consumer base garnering over 2 million impressions.
FabFitFun promoted the sweepstakes to their social media following and box subscribers garnering over 3 million impressions, plus a dedicated article highlighting special features of the resort.
Members who are committed to the sport were encouraged to submit a photo with a caption about their plan to Play On in the New Year and over 70,000 people engaged with the contest on social media.
Johnston & Murphy launched a campaign for a new shoe line and gave away a trip to El Dorado Spa Resorts PLUS a Johnston & Murphy gift card through a social media contest reaching over 2.8 million consumers.
As a Valentine's Day campaign, From You Flowers consumers had a chance to surprise someone with the best gift ever - a romantic rendezvous to El Dorado Spa Resorts & Hotels.
Three brands came together to create an ultimate summer prize package for summer lovin' consumers with a $1000 shopping spree, free meals and vacation to El Dorado Spa Resorts & Hotels.
The first package was donated an auction item in support of Breast Cancer Awareness Month and the non-profit organization, Bright Pink.
Consumers who were purchasing bowl game tickets for college football season were entered to win $1000 towards Championship Game tickets PLUS a trip to celebrate the win at one of the all-inclusive Hard Rock Hotels in paradise.
Launching the Ritani Brilliant Rewards program, this campaign offered newly engaged couples a luxury, Gourmet Inclusive® vacation.
Anya consumers received booking offers with a purchase at Karisma Hotels & Resorts and Karisma consumers received discounts on bridesmaids dresses with any Anya Bridal purchase plus the chance to win a Gourmet Inclusive® Honeymoon.
Savvi consumers received booking offers with a purchase at Karisma Hotels & Resorts and Karisma consumers received discounts on groomsmen attire with any Savvi Formalwear purchase plus the chance to win a Gourmet Inclusive® Honeymoon.
Gourmet Inclusive® Vacation Consultants became dedicated store agents with monthly lead sharing, in-store honeymoon sweepstakes drawings as well as dedicated in-store brochures.
"Alliance Connection thinks innovatively and resourcefully when connecting brands. Melissa Mango and her team are results driven, leveraging multi-channel media campaigns to realize strategic partner objectives."
Kelly Warner, National Senior Director Corporate Partnerships
Life Time Fitness
"We continue to grow our business relationship with Alliance Connection as they provide new partnership opportunities with great brands. The team at Alliance is responsive and collaborative, and we look forward to another productive year."
Ed Vittoria, Vice President of Loyalty
"I have worked with Melissa Mango in different capacities over the last 10 years, most recently in coordinating a partnership program with David's Bridal. The partnership provided us the unique opportunity to expose our brand to nearly every bride-to-be across the country. Our results since the beginning of the partnership have exceeded those of any other marketing portal."
Deborah Kahl, Gift Registry Director