OBJECTIVE:
Apartment Therapy is a lifestyle and interior design community that shares design lessons, DIY how-tos, shopping guides and expert advice for creating a happy, beautiful home. Creating content that engages their millennial clientele and that honed in on their craving for authenticity as well as includes their media partners was a company objective for the year.
OUR SOLUTION:
Alliance Connection knew immediately to partner them with the unique UNICO 20° 87° Hotel Riviera Maya. This new resort offers a genuinely authentic and experience-based vacation for travelers looking to get more from their vacation, making it the perfect prize package for the Apartment Therapy sweepstakes.
UNICO 20° 87° Hotel Riviera Maya offered a 4-night stay, and in return each partner delivered emails, social and web impressions as well as opt-in leads from their database. The campaign reached millions of customers and delivered highly qualified leads for future marketing.
