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LUXURY MEXICO GETAWAY

CASE STUDY

OBJECTIVE:

Apartment Therapy is a lifestyle and interior design community that shares design lessons, DIY how-tos, shopping guides and expert advice for creating a happy, beautiful home. Creating content that engages their millennial clientele and that honed in on their craving for authenticity as well as includes their media partners was a company objective for the year.

OUR SOLUTION:

Alliance Connection knew immediately to partner them with the unique UNICO 20° 87° Hotel Riviera Maya. This new resort offers a genuinely authentic and experience-based vacation for travelers looking to get more from their vacation, making it the perfect prize package for the Apartment Therapy sweepstakes.

UNICO 20° 87° Hotel Riviera Maya offered a 4-night stay, and in return each partner delivered emails, social and web impressions as well as opt-in leads from their database. The campaign reached millions of customers and delivered highly qualified leads for future marketing.

Case Study

promotional partnerships

RESULTS & IMPACT:

11.5 MILLION

Impressions

Impressions

32,515

Opt-In Leads

Opt-In Leads

2.7 MILLION

Email Sends

Email Sends

577 THOUSAND

Email Opens

Email Opens