FabFitFun is a millennial targeted subscription box that reaches over 500K subscribers interested in beauty, fitness, fashion and travel products. Their goals include engaging with potential subscribers through social media and rewarding loyal customers with exciting perks.
Alliance Connection understood the needs of FabFitfun and paired them with Azul Beach Resort Sensatori Jamaica to offer a chance to win a trip to the luxury resort. Social promotion garnered awareness for the new resort and an enticing prize to draw new subscriptions and reward repeat subscribers.
The mutually beneficial campaign ran with a full page spread in the FabFitFun Summer Box magazine as well as three content articles on the blog and social media exposure throughout the campaign. The resort received massive reach into a community of like-minded vacationers and FabFitFun delivered an exceptional sweepstakes to their subscribers.