OBJECTIVE:
FabFitFun is a lifestyle subscription box that reaches over 2.1 million subscribers interested in beauty, fitness, fashion and travel products. Their goals include engaging with potential subscribers through social media and rewarding loyal customers with exciting perks.
OUR SOLUTION:
Alliance Connection has paired FabFitFun with many of our resort clients for a chance to win a trip to luxurious resorts throughout Mexico and the Caribbean. Social promotion garners awareness for the resorts and an enticing prize draws new subscriptions and rewards repeat subscribers.
These mutually beneficial campaigns ran with full page spreads in the FabFitFun magazine included in each box, as well as blog articles and social media exposure throughout the partnership. The resorts received massive exposure to a community of affluent vacationers that value the amenities the resorts have to offer and FabFitFun delivered an exceptional sweepstakes to their subscribers. A special offer was also distributed to further drive resort bookings and provide added value to their members.
