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HELLO NEW, HELLO YOU

CASE STUDY

OBJECTIVE:

Karisma Hotels & Resorts was looking for additional reach into a consumer base that valued the idea of indulging in gourmet food & beverage options as well as treating themselves to other luxury experiences such as vacations, spa treatments and healthy living.

OUR SOLUTION:

Alliance Connection tapped into their brand portfolio and was able to match up with HelloFresh, a popular gourmet meal delivery service. HelloFresh was looking to create a large scale partnership that would launch in the new year to engage consumers and spur healthy eating and living as new resolutions.

Through the Hello New, Hello You Sweepstakes campaign, Karisma Hotels and Resorts was placed in emails across many brands that fit into the same consumer demographic and increase the awareness of their Gourmet Inclusive® properties. The sweepstakes garnered 12,000 opted in leads for additional post marketing campaign. The in-box inserts also offered HelloFresh consumers an exclusive offer to Karisma Hotels & Resorts.

Hello New , Hello You

CROSS-PROMOTIONAL PARTNERSHIPS

The Hello New, Hello You Sweepstakes was hosted and administered by HelloFresh surrounding the kick off of the new year and achieving resolutions and goals. The sweepstakes offered many different small prizes as well as a grand prize of a trip to any one of the Karisma Hotels & Resorts.

RESULTS & IMPACT:

75 THOUSAND

Box Inserts

Box Inserts

750 THOUSAND

Emails Sent

Emails Sent

1 MILLION

Social Followers

Social Followers

12 THOUSAND

Opt-In Leads

Opt-In Leads