Karisma Hotels & Resorts was looking for additional reach into a consumer base that valued the idea of indulging in gourmet food & beverage options as well as treating themselves to other luxury experiences such as vacations, spa treatments and healthy living.
Alliance Connection tapped into their brand portfolio and was able to match up with HelloFresh, a popular gourmet meal delivery service. HelloFresh was looking to create a large scale partnership that would launch in the new year to engage consumers and spur healthy eating and living as new resolutions.
Through the Hello New, Hello You Sweepstakes campaign, Karisma Hotels and Resorts was placed in emails across many brands that fit into the same consumer demographic and increase the awareness of their Gourmet Inclusive® properties. The sweepstakes garnered 12,000 opted in leads for additional post marketing campaign. The in-box inserts also offered HelloFresh consumers an exclusive offer to Karisma Hotels & Resorts.