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LADY A GETAWAY

CASE STUDY

OBJECTIVE:

Hard Rock All-Inclusive Collection wanted to fill their resort in a low period and entice new bookings for their resort. Universal Music Group needed to create a splash for the drop of their new Lady Antebellum record to cut through the noise of a busy music industry.

OUR SOLUTION:

Alliance Connection listened to the needs of their client and with strong relationships through their entertainment portfolio created a partnership to meet the needs of everyone involved by designing and implementing an exclusive media event called Lady A Getaway.

 

This event was a one-time, week long immersive vacation for guests and media partners alike. From exclusive acoustic shows to VIP meet & greets, it was an experience you couldn’t get anywhere else. With media coverage ranging from CMT Hot 20’s 9 million viewers to ET Canada’s 650,000 viewers, the media value was through the roof.

 

The event also supported a good cause, Little Kids Rock. With a silent auction and limited edition even t-shirts, over $17,000 went to help put music back into schools.

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EVENT COLLABORATIONS

It was the ultimate 5-day fan-fest, where vacationers got the chance to party with Lady Antebellum and special guest Scotty McCreery at the Hard Rock Hotel & Casino Punta Cana. Guests relaxed on the beautiful Caribbean beaches of the Dominican Republic and indulged in LIVE music daily, including exclusive acoustic shows and VIP meet & greets!

RESULTS & IMPACT:

2.9 MILLION

Twitter Followers

Twitter Followers

9.1 MILLION

CMT TV Reach

CMT TV Reach

13.8 MILLION

Facebook Likes

Facebook Likes

650 THOUSAND

ET Canada TV Reach

ET Canada TV Reach

$17,000

Raised for Little Kids Rock

Raised for Little Kids Rock

650 THOUSAND

ET Canada TV Reach

ET Canada TV Reach