The newly opened Gourmet Inclusive® Luxury Nickelodeon Hotels & Resorts in Punta Cana, Dominican Republic was designed for families with small children and turned to Alliance Connection for marketing reach to build awareness amongst families and drive room bookings.
Toys "R" Us, a partner of the Alliance Connection portfolio, and Nickelodeon Hotels & Resorts share similar customer demographics. A viable partnership connection was made once Alliance Connection discovered that Toys "R" Us was interested in providing Rewards "R" Us Members with exclusive, limited time offers and promotions to add value to their program and to increase customer loyalty.
With Nickelodeon Hotels & Resorts, Punta Cana, it's all about characters, kids, families and fun so that's where we started. Alliance Connection crafted an offer strategy that would appeal to parents through exclusive savings and kids stay FREE, and tied it to a "gift with purchase" that kids could not resist a personal Sliming captured in a commemorative photo! This exclusive, limited time offer was promoted to millions of Rewards"R"Us Members over a 45-day promo period through multiple channels.