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OUR CHARACTERS CAN'T WAIT TO MEET YOURS

CASE STUDY

OBJECTIVE:

The newly opened Gourmet Inclusive® Luxury Nickelodeon Hotels & Resorts in Punta Cana, Dominican Republic was designed for families with small children and turned to Alliance Connection for marketing reach to build awareness amongst families and drive room bookings.

OUR SOLUTION:

Toys "R" Us, a partner of the Alliance Connection portfolio, and Nickelodeon Hotels & Resorts share similar customer demographics. A viable partnership connection was made once Alliance Connection discovered that Toys "R" Us was interested in providing Rewards "R" Us Members with exclusive, limited time offers and promotions to add value to their program and to increase customer loyalty.

With Nickelodeon Hotels & Resorts, Punta Cana, it's all about characters, kids, families and fun so that's where we started. Alliance Connection crafted an offer strategy that would appeal to parents through exclusive savings and kids stay FREE, and tied it to a "gift with purchase" that kids could not resist a personal Sliming captured in a commemorative photo! This exclusive, limited time offer was promoted to millions of Rewards"R"Us Members over a 45-day promo period through multiple channels.

OUR CHARACTERS CAN'T WAIT TO MEET YOURS

LOYALTY AND ENGAGEMENT

We brought Nickelodeon Hotels & Resorts Punta Cana and Toys "R" Us together for the "Our Characters Can't Wait to Meet Yours" campaign. Toys Rewards "R" Us members received an exclusive Kids Stay Free offer, a complimentary one category room upgrade and a personal family Sliming captured with a commemorative photograph!

RESULTS & IMPACT:

16.9 MILLION

Brand Impressions

Brand Impressions

8.47 MILLION

Email Sends

Email Sends

50+

Luxury Gourmet Inclusive® Resort Bookings Made

Luxury Gourmet Inclusive® Resort Bookings Made

19 MILLION

Rewards

Rewards"R"Us Members received an exclusive offer to Nickelodeon Hotels & Resorts Punta Cana