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PAW PATROL LIVE

CASE STUDY

OBJECTIVE:

VStar Entertainment, the producer of Paw Patrol LIVE, was looking for additional ways to incentivize ticket sales to their shows as well as create an added value experience for those already attending the shows through grand prizes and on-site activations.

OUR SOLUTION:

With the perfect tie to the Paw Patrol LIVE consumer, Alliance Connection identified, designed and implemented an on-site campaign for Nickelodeon Hotels & Resorts, Punta Cana that would deliver awareness and lead generation as well as meet VStar's needs.

Nickelodeon Travel Specialists, trained professionals on booking a vacation at Nickelodeon Hotels & Resorts Punta Cana, hosted and facilitated interactive booths throughout cities on the tour where attendees engaged with a fun-filled photo booth using beach themed props on a beautiful Nickelodeon Hotels & Resorts Punta Cana backdrop. Attendees also had the chance to enter to win a piece of Paw Patrol children's luggage filled with beach themed goodies and receive exclusive offers for their next family vacation.

As the show began, a thirty second spot for the Gourmet Inclusive® Nickelodeon Hotels & Resorts Punta Cana encouraged the audience to enter to win the grand prize giveaway of a Gourmet Inclusive® Luxury Vacation. From start to finish, this experience engaged and delighted the entire family while also meeting the needs of both partners.

PAW PATROL LIVE

MEDIA EVENTS & ACTIVATIONS

PAW Patrol LIVE! Race to the Rescue show attendees had a chance to win a grand prize Gourmet Inclusive® Luxury Family Vacation at Nickelodeon Hotels & Resorts Punta Cana, start packing PAW Patrol luggage giveaway, and receive exclusive promotions on their next Gourmet Inclusive® stay.

RESULTS & IMPACT:

DIGITAL SPOT

Dedicated :30 Second Commercial at ALL Shows

Dedicated :30 Second Commercial at ALL Shows

ON-SITE ACTIVATION

Travel Agent Partners Attended 12 Cities / 30 Shows

Travel Agent On-Site Activation Booth: 30 Cities / 90 Shows

EMAIL

Dedicated Email Marketing to Show Attendees

Dedicated Email Marketing to Show Attendees

1119

Reached 15,000 show attendees.

Opt-In Leads

75

Direct Bookings

Direct Bookings