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THE ULTIMATE ROMANCE PACKAGE

CASE STUDY

OBJECTIVE:

Ritani wanted to drive brand awareness and introduce their unique "Make Your Engagement Ring" program, where bridal customers can select a diamond and design an engagement ring online and then visit their local Ritani affiliate jewelry store to view and try on their ring, without a purchase obligation.

Karisma Hotels & Resorts wanted to increase their database of engaged couples and bring awareness to their new Palafitos Over-The-Water bungalows.

OUR SOLUTION:

We partnered with Ritani to create an enticing contest giveaway, The Ultimate Romance Package, consisting of airfare and accommodations for a 5 night stay at Palafitos Over The Water Bungalows, PLUS a $5000 Ritani gift card. We mutually marketed the program through email and social media over both partners' reach. The contest ran for just over a month and garnered over 21K leads that were opted in for both partners' use. In addition to the promotional marketing channels a press release was distributed and picked up by several media outlets regarding the contest and produced incremental exposure for both partners.

THE ULTIMATE ROMANCE PACKAGE

CROSS-PROMOTIONAL PARTNERSHIPS

Consumer were given the chance to win an ultimate romance getaway with a 5-night stay at the all-new Palafitos Over The Water Bungalows in Riviera Maya, Mexico PLUS a $5000 Ritani Gift Card.

RESULTS & IMPACT:

370 THOUSAND

Radio Listeners

Radio Listeners

1.1 MILLION

Social Followers

Social Followers

300 THOUSAND

Emails Sent

Emails Sent

21,298

Leads

Leads