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ALBERTON'S MONOPOLY GAME

CASE STUDY

OBJECTIVE:

Nickelodeon Hotels & Resorts wanted to align with bigger brands and reach a larger audience of families who would book a vacation to their resort. Albertson’s was looking to amp up their Monopoly game with some great prizing that would attract families to their store locations.

OUR SOLUTION:

Alliance Connection listened to the needs of their client and alongside their partner Viacom, created a partnership to meet the needs of everyone involved. With exposure garnered through in-store signage, social media, and game boards, Nickelodeon Hotels & Resorts was promoted large scale to a receptive audience known for great engagement with the Monopoly style game over the years. Albertson’s was also able to promote an awesome grand prize to their consumers, a 4-night stay at Nickelodeon Hotels & Resorts for a family of four.

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PROMOTIONAL PARTNERSHIPS

Albertsons is a chain that operates over 2,200 supermarkets and food-drug stores in the United States. They run a yearly Monopoly-style game in-store and online where Nickelodeon Hotels & Resorts Punta Cana was a prize package for a family of four.

RESULTS & IMPACT:

2,200

Stores With In-Store Signage

Stores With In-Store Signage

500 THOUSAND

Social Impressions

Social Impressions

32 MILLION

Game Play Board Placements

Game Play Board Placements

500 MILLION

Digital Site Impressions

Digital Site Impressions