Nickelodeon Hotels & Resorts wanted to align with bigger brands and reach a larger audience of families who would book a vacation to their resort. Albertson’s was looking to amp up their Monopoly game with some great prizing that would attract families to their store locations.
Alliance Connection listened to the needs of their client and alongside their partner Viacom, created a partnership to meet the needs of everyone involved. With exposure garnered through in-store signage, social media, and game boards, Nickelodeon Hotels & Resorts was promoted large scale to a receptive audience known for great engagement with the Monopoly style game over the years. Albertson’s was also able to promote an awesome grand prize to their consumers, a 4-night stay at Nickelodeon Hotels & Resorts for a family of four.