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THE ALL-STAR SUMMER MUSIC SPECTACULAR

CASE STUDY

OBJECTIVE:

The Dominican Republic was hit hard by some bad press that made travel seem scary and all-inclusive resorts unsafe. The all-inclusive Hard Rock Hotel and Casino Punta Cana needed help telling a more positive story and livening up the night-life on property during the summer months.

 

OUR SOLUTION:

Alliance Connection fosters deep relationships with talent across many well known TV shows such as American Idol, The Voice, Dancing with the Stars and more. Once tasked with helping the Dominican Republic recover, Alliance Connection reached out to put together a team of All-Stars that would live on property for a six week residency and elevate the entertainment options as well as shed some positive light on the destination and resort. 

 

With our renowned show, Sounds Around the World, as the cornerstone, we built three NEW custom concerts to create a week of never before seen shows. From set-list creation, talent rehearsals and travel schedules to audience engagement, LED backdrop design and marketing materials, Alliance Connection was a full service concert production team for a client and destination in crisis.

All-Star Music Spectacular

INTEGRATED BRAND PARTNERSHIP

RESULTS & IMPACT:

4

HeadSet

Custom Produced Shows

12

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All-Stars & 4 Special Guests

400+

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Guests PER NIGHT

2

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VIP Legendary Member Experiences

INCREASED

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Legendary Relations & Sales Driver