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BETCHES SUMMER SERIES

CASE STUDY

OBJECTIVE:

Betches was looking for a way to engage their followers in their new Summer Series content kick off. UNICO 20˚ 87˚ had just opened and needed to create buzz and reach in affluent millennial audiences.

OUR SOLUTION:

Alliance Connection paired the two brands together to create a Summer Series giveaway. Betches received a luxury trip to provide their consumers with the chance to win and UNICO 20˚ 87˚ garnered the reach with an audience that was highly aligned to their ideal audience.

 

The contest was promoted through email marketing, socials, and a web banner on the Betches site which receives an average of 10 million page views and 1.5 million visitors per month.

Betches Summer Series

PROMOTIONAL PARTNERSHIPS

Betches is a viral, Millennial female lifestyle website. Betches created an influencer driven Summer Series that offered a 3-night stay at UNICO 20˚ 87˚ and airfare for 2.

RESULTS & IMPACT:

5.4 MILLION

Social Impressions

Social Impressions

138 THOUSAND

Emails Sent

Emails Sent

1 MILLION

Digital Impressions

Digital Impressions