Betches was looking for a way to engage their followers in their new Summer Series content kick off. UNICO 20˚ 87˚ had just opened and needed to create buzz and reach in affluent millennial audiences.
Alliance Connection paired the two brands together to create a Summer Series giveaway. Betches received a luxury trip to provide their consumers with the chance to win and UNICO 20˚ 87˚ garnered the reach with an audience that was highly aligned to their ideal audience.
The contest was promoted through email marketing, socials, and a web banner on the Betches site which receives an average of 10 million page views and 1.5 million visitors per month.