Edible Arrangements capitalizes on holidays such as boss’s day and wanted to create a marketing push that would encourage their consumers to send a delicious treat to their boss this year.
Alliance Connection created a campaign that would increase the incentive for consumers by looping in their retail partners Samsonite and travel partner Eden Roc Miami Beach. Each partner added to the sweepstakes package creating not only a great office treat for boss’s day but a sleek gift and weekend getaway as well.
Eden Roc Miami Beach offered a 3-night stay, Samsonite provided a set of luggage and Edible Arrangements added in a Fall Cornucopia, one of their favorite fruit and chocolate arrangements. The campaign was promoted through social and email garnering a great exposure for all brands.