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EDIBLE ARRANGEMENTS BOSS'S DAY TREAT

CASE STUDY

OBJECTIVE:

Edible Arrangements capitalizes on holidays such as boss’s day and wanted to create a marketing push that would encourage their consumers to send a delicious treat to their boss this year.

OUR SOLUTION:

Alliance Connection created a campaign that would increase the incentive for consumers by looping in their retail partners Samsonite and travel partner Eden Roc Miami Beach. Each partner added to the sweepstakes package creating not only a great office treat for boss’s day but a sleek gift and weekend getaway as well.

 

Eden Roc Miami Beach offered a 3-night stay, Samsonite provided a set of luggage and Edible Arrangements added in a Fall Cornucopia, one of their favorite fruit and chocolate arrangements. The campaign was promoted through social and email garnering a great exposure for all brands.

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PROMOTIONAL PARTNERSHIPS

Edible Arrangements, the world’s most popular fruit gifting company, and Samsonite luggage partnered on a Boss’s Day Sweepstakes providing one lucky winner a set of luggage, an Edible Arrangement for the office as well as a 3-night stay for two at Eden Roc Miami Beach.

RESULTS & IMPACT:

5.4 MILLION

Social Impressions

Social Impressions

12 THOUSAND

Emails Sent

Emails Sent

147 THOUSAND

Digital Impressions

Digital Impressions