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DREAM VACATIONS & CHATBOOKS GIVEAWAY

CASE STUDY

OBJECTIVE:

Dream Vacations wanted to become a household name for families and young travelers alike as well as garner new leads for outreach. They were looking to promote that they not only sell great vacations but their travel specialists would help craft the perfect trip for everyone and with the best deals. Chatbooks was looking to create a fun summer travel campaign that would encourage consumers to find a reason to fill a Chatbook with their adventures.

 

OUR SOLUTION:

Alliance Connection saw a need and filled it with a social media campaign that not only drove leads for Dream Vacations but activated Chatbooks most engaged audience for a giveaway. Consumers saw Instagram stories that told a story about the Dream Vacations travel specialist and how valuable they are PLUS how to enter to win their very own dream vacation. Chatbooks also sent out emails to their database to encourage entries and engagement with the brands. Dream Vacations saw a growth in their social media followers as well due to the engagement of the sweepstakes. 

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PROMOTIONAL PARTNERSHIPS

Chatbooks, a photo printing resource for young tech savvy families, launched a summer travel campaign encouraging families to get out, explore, and document their travels in a photo book. Dream Vacations supplied a $5000 credit to build the perfect Cruise Getaway.

RESULTS & IMPACT:

1.5 MILLION

Emails Sent

Emails Sent

250 THOUSAND

Social Impressions

Social Impressions

3,245

Opt-In Leads

Opt-In Leads