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ELLEN'S 12 DAYS OF GIVEAWAYS

CASE STUDY

OBJECTIVE:

Karisma Hotels & Resorts was looking for a way to reach both an expansive market of potential travelers and an untapped audience to showcase their luxury properties to, while The Ellen Show, was looking for impressive prizing for their “Ellen’s 12 Days of Giveaways” holiday segment.

 

OUR SOLUTION:

For two consecutive years, Alliance Connection secured tremendous publicity for not just one, but three of the Karisma Hotels &  Resorts brands. On the show’s 12th day finale of their “Ellen’s 12 Days of Giveways” segment, the entire audience of The Ellen Show received a luxury five-night stay at a Karisma Hotels & Resorts property, while the piece highlighted beautiful footage of the properties, an on-air mention by Ellen DeGeneres and massive social coverage on EllenTube.

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PROMOTIONAL PARTNERSHIPS

Alliance Connection’s relationship with The Ellen Show secured a highly lucrative finale spot
for Karisma Hotels & Resorts in the show’s “Ellen’s 12 Days of Giveaways” holiday segment

5 MILLION

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Daily TV Viewers

13 MILLION

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Unique Daily Page Viewers Via EllenTube

32 MILLION

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Social Media Impressions