HARPERS BAZAAR SWEEPSTAKES

OBJECTIVE:

Harper’s Bazaar wanted to provide their readers with an up-scale prize package that would speak to their love of fashion, travel, music and art.

OUR SOLUTION:

Alliance Connection suggested creating and exclusive sweepstakes for the Harper’s Bazaar reader with a grand prize of a 3-night stay at ME Miami who caters to an audience with similar tastes. Including additional fashion brands allowed for the campaign to expand its exposure and generate leads for all partners to capitalize on