Left Icon   Gallery Icon   Right Icon

HARPERS BAZAAR SWEEPSTAKES

CASE STUDY

OBJECTIVE:

Harper’s Bazaar wanted to provide their readers with an up-scale prize package that would speak to their love of fashion, travel, music and art.

OUR SOLUTION:

Alliance Connection suggested creating and exclusive sweepstakes for the Harper’s Bazaar reader with a grand prize of a 3-night stay at ME Miami who caters to an audience with similar tastes. Including additional fashion brands allowed for the campaign to expand its exposure and generate leads for all partners to capitalize on

HARPERS BAZAAR SWEEPS

PROMOTIONAL PARTNERSHIPS

Harper’s Bazaar is America’s first fashion & lifestyle publication and boasts 760k print and digital subscribers. This sweepstakes reached across its multiple distribution platforms to reach a diverse upper-middle class customer base. The sweepstakes offered a 3-night stay to ME Miami plus airfare for two.

RESULTS & IMPACT:

4 MILLION

Brand Impressions

Brand Impressions

2 MILLION

Emails Sent

Emails Sent

16 THOUSAND

Leads

Leads