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THE KELLY CLARKSON SHOW

CASE STUDY

OBJECTIVE:

The Kelly Clarkson Show was looking for a way to spice up their human interest segments with new giveaways and our resort clients were interested in promoting their brands to large scale audiences with an interest in travel across nationwide television placements.

OUR SOLUTION:

Alliance Connection expanded the verticals we used for promotional partnerships to include television and The Kelly Clarkson Show was a great way to activate awareness with an engaged audience. As the producers planned their human interest stories, we were able to work together to fit our resort clients with the best aligned stories. From celebrating 40 years of marriage with a 2nd honeymoon, to honoring the sacrifices of COVID-19 Nurses, The Kelly Clarkson Show provided broad based brand awareness to a diverse and engaged audience and continued exposure through online presence and reruns to follow.

THE KELLY CLARKSON SHOW

PROMOTIONAL PARTNERSHIPS

RESULTS & IMPACT:

2.1 MILLION

Daily Viewers

Daily Viewers

15 SECONDS

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B-Roll

1.6 MILLION

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Social Followers