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MY SINGING MONSTERS

CASE STUDY

OBJECTIVE:

Playmonster, the #1 privately owned toy and game company in the US, was looking to provide an exclusive prize celebrating the launch of their plush toy collection tied to the wildly popular music game app, My Singing Monsters.

OUR SOLUTION:

With the game focused on making musical bands of monsters on an island, Alliance Connection quickly partnered them with the all-inclusive Hard Rock Hotel Riviera Maya as the grand prize. With nearly 80 Million game downloads, the hotel gained massive awareness through emails, app integration, and social media promotion in the family space.

My Singing Monsters

PROMOTIONAL PARTNERSHIPS

RESULTS & IMPACT:

57 MILLION

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Emails Sent

55 MILLION

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Digital App Impressions

1.9 MILLION

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Social Impressions