VStar Entertainment, the producer of PAW Patrol & Nick Jr. Live!, was looking for additional ways to incentivize VIP ticket sales to their shows as well as create an added value experience for those already attending the shows through grand prizes and on-site activations.
Building off our successes in the past with lobby booth exposure, Alliance Connection expanded the footprint to include exposure in the VIP Experience held after each show. VIP families attended a special post-show party where they met the cast, played with toys and had plenty of branded photo opportunities. The Nickelodeon Hotels & Resorts logo was used on the check-in table and photo backdrops as well as mentioned in announcements during the party. Parents took home a goodie bag of treats that also included a Nickelodeon Hotels & Resorts branded activity book with a special offer code on the back encouraging parents to book an amazing family vacation. Not only did we garner broad based awareness with a :30 Nickelodeon Hotels & Resorts commercial during intermission of the shows but also targeted exposure with parents who were willing to spend a little extra for a great experience with their kids.