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SUMMER READING SWEEPSTAKES

CASE STUDY

OBJECTIVE:

Oprah Magazine was looking for a unique way to tie together their book club and a sweepstakes promoting strong women with their advertiser, leading women’s clothier, J. Jill.

 

OUR SOLUTION:

Alliance Connection provided a Girls Getaway trip at the Generations Resort Riviera Maya, a luxury all-suite resort owned and operated by women promoting a Girls Getaway initiative called GenGirls. We were able to provide a flyaway for some lucky ladies in exchange for promotion in store through signage and register cards, online through digital ad spend, website banners, eblasts, social posts, and even flyers included in online orders. All partners shared over 46,000 opt-ins from affluent women.

Summer Reading Sweeps

PROMOTIONAL PARTNERSHIP

RESULTS & IMPACT:

355 K

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Emails Sent

SIGNAGE

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in 280 J.Jill Stores

46,541

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Opt-In Leads

10 MILLION

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Retail Impressions

3.4 MILLION

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Digital Impressions