Alliance Connection wanted to expand the verticals that Hard Rock Hotel Riviera Maya was using to marketing their Woodward experience and Redbox offered an interesting retail aspect. With more than 42 thousand kiosks in over 37 thousand locations, the reach of these automated machines was enormous and still proving effective.
Hard Rock Hotel Riviera Maya was placed as the grand prize for one winner in the Summer Spin campaign that was marketing across the kiosks, social and email. There was also a special offer banner that ran within the emails the month post campaign providing those who didn't win the trip an exclusive offer off their stay and Woodward experience adding another layer of reach and engagement with the Redbox consumer.
