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REDBOX SUMMER SPIN

CASE STUDY

OBJECTIVE:

Hard Rock Hotel Riviera Maya was looking to promote their new Woodward Experience. Redbox was looking to add some new dimension to the prizing for their Summer Spin Giveaway that would encourage additional entries and engagement.

 

OUR SOLUTION:

Alliance Connection wanted to expand the verticals that Hard Rock Hotel Riviera Maya was using to marketing their Woodward experience and Redbox offered an interesting retail aspect. With more than 42 thousand kiosks in over 37 thousand locations, the reach of these automated machines was enormous and still proving effective.

 

Hard Rock Hotel Riviera Maya was placed as the grand prize for one winner in the Summer Spin campaign that was marketing across the kiosks, social and email. There was also a special offer banner that ran within the emails the month post campaign providing those who didn't win the trip an exclusive offer off their stay and Woodward experience adding another layer of reach and engagement with the Redbox consumer.

 

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PROMOTIONAL PARTNERSHIPS

Redbox is a an automated retail kiosk for movies and games located outside grocery stores, pharmacies, fast food restaurants, and convenience stores. Their Summer Spin giveaway campaign featured a grand prize to Hard Rock Hotel Riviera Maya.  

RESULTS & IMPACT:

25 MILLION

Emails Sent

Emails Sent

179 MILLION

Brand Impressions

Brand Impressions

700 THOUSAND

Trivia Players

Trivia Players