Sprout TV was looking to support Moms and their superhero abilities with a family getaway sweepstakes. Generations Riviera Maya was looking to garner awareness with young families about the multi-generational travel appeal the resort offered with multiple bedroom suites, the little EKO Chef’s program and so much more.
Alliance Connection understood the market Generations Riviera Maya was looking to reach and partnered with Spout TV for a mother’s day campaign that promoted a family sweepstakes to the resort through a commercial on their TV channel. The commercial was also promoted via smaller social vignettes. While one lucky family won their trip to Generations Riviera Maya, many others were exposed to a great resort to bring the whole family that would cater to everyone’s needs no matter their age.