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SPROUT TV GIVEAWAY

CASE STUDY

OBJECTIVE:

Sprout TV was looking to support Moms and their superhero abilities with a family  getaway sweepstakes. Generations Riviera Maya was looking to garner awareness with young families about the multi-generational travel appeal the resort offered with multiple bedroom suites, the little EKO Chef’s program and so much more.

OUR SOLUTION:

Alliance Connection understood the market Generations Riviera Maya was looking to reach and partnered with Spout TV for a mother’s day campaign that promoted a family sweepstakes to the resort through a commercial on their TV channel. The commercial was also promoted via smaller social vignettes. While one lucky family won their trip to Generations Riviera Maya, many others were exposed to a great resort to bring the whole family that would cater to everyone’s needs no matter their age.  

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PROMOTIONAL PARTNERSHIPS

Sprout TV, now known as Universal Kids, provides educational and kid-friendly content to an audience of 2-11 year olds including DreamWorks Animation, unscripted entertainment, live action scripts and international hits.  

RESULTS & IMPACT:

54 MILLION

TV Viewers

TV Viewers

99 MILLION

Digital Impressions

Digital Impressions

1.6 MILLION

Social Impressions

Social Impressions