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SUN, SLIME AND SOCIAL: A NICKSCLUSIVE PLAYCATION

CASE STUDY

OBJECTIVE:

Karisma Hotels & Resorts wanted to increase organic awareness of their Nickelodeon Hotels & Resorts Punta Cana property through exposure of the resort’s current offerings and an event that highlighted their family-friendly luxury theme.  

OUR SOLUTION:

Utilizing our vast creator and media network, #ACTastemaker, Alliance Connection designed and produced a social influencer summit to focus on unique elements and property highlights of Nickelodeon Hotels & Resorts Punta Cana. 

Showcased through vetted family influencers and creators, our playfully-designed content opportunities surprised, entertained and delighted our guests and their followers, inspiring posts that drove followers to the brand.

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INFLUENCER INITIATIVES

Karisma Hotels & Resorts, operating a premier collection of award-winning properties, invited hand-vetted influencer families to experience their Nickelodeon Hotels & Resorts Punta Cana property for a four-day content collaboration event.

RESULTS & IMPACT:

44,031,053

Total Social Creator Subscribers

Total Social Creator Subscribers

206

Total Social Posts

Total Social Posts

2,973,459

Total Social Media Likes

Total Social Media Likes

234

Total Instagram Videos

Total Instagram Videos

12,903

Total Social Media Comments

Total Social Media Comments

2,802

Creator YouTube Channel Booking Link Clicks

Creator YouTube Channel Booking Link Clicks

264,186,318

Total Event Impressions

Total Event Impressions

$1,981,397.385

Total Media Value

Total Media Value