Vertical Challenge operates multiple ski shows and competitions throughout the Northeast, hosting booths on the mountains with several partners and awarding competition winners. Hard Rock Hotel Riviera Maya was looking to promote their Woodward Experience, an extreme sports facility where you can snowless ski in caribbean luxury.
Alliance Connection bartered a family trip for four to Hard Rock Hotel Riviera Maya and 4 passes to the Woodward Experience for exposure throughout their nationwide events. We worked with Vertical Challenge to be included in multiple marketing efforts. From logo inclusion on the step and repeat behind all winners’ pictures, an enter to win sweepstakes at the main Vertical Challenge booth, and a social media photo activation at the Chevy booth encouraging resort social tagging, Vertical Challenge put Hard Rock Hotel Riviera Maya front and center to an affluent vacation and winter sports loving crowd. Although some stops were cancelled due to weather and other unforeseen events, the exposure was great across a market uniquely aligned to the Woodward Experience in Riviera Maya, Mexico.