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the today show

CASE STUDY

OBJECTIVE:

The TODAY show needed to secure the prizing for their week-long takeover, Funshine Funtime, where viewers were surprised with vacations after playing trivia games.

OUR SOLUTION:

Alliance Connection provided multiple prizing opportunities from our resort portfolio to drive broad-based awareness and cost-effective national TV exposure.  We partnered with the TODAY Show to reach this highly engaged audience across LIVE TV and social media. The campaign was so successful, we continue to power travel prizing and human interest segments throughout their season.

The Today Show Hero

PROMOTIONAL PARTNERSHIP

RESULTS & IMPACT:

6.4 MILLION

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Social Media Impressions

NATIONAL TV SPOT

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To Viewers 25-60 Years Old

4 MILLION

TV Viewers

TV Viewers