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THE TASTE OF KARISMA SUMMIT

CASE STUDY

OBJECTIVE:

Karisma Hotels & Resorts wanted to appeal to the next generation of travelers through an authentic brand and destination experience that would generate unique content opportunities and resonate with their targeted audience.

OUR SOLUTION:

Through the AC Tastemaker portfolio of thoroughly vetted and highly impactful social media influencers, we created the Taste of Karisma Summit, where 21 creators, collaborated and experienced a Gourmet-Inclusive® journey centered around key aspects and amenities of Karisma Hotels & Resorts’ selected properties.

 

The influencers and creators produced custom content that engaged highly aligned followers and showcased the elements of Karisma Hotels & Resorts. This was an interactive and educational experience for attendees as well as an awareness marketing campaign for Karisma Hotels & Resorts to millions of consumers.

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PROMOTIONAL PARTNERSHIPS

RESULTS & IMPACT:

42,849,231

Brand Impressions

Brand Impressions

31,273,257

Total Social Media Subscribers

Total Social Media Subscribers

124,541,436

Total Event Impressions

Total Event Impressions (collective reach/impressions during the event dates across all influencers)

$934,060.77

Media Value

Media Value

6.7%

Engagement

Engagement

2,842,362

Overall Likes

Overall Likes

12,538

Overall Comments

Overall Comments