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ULTIMATE CARIBBEAN ESCAPE

CASE STUDY

OBJECTIVE:

With winter alive and well in most of the Western hemisphere, Paradisus Resorts wanted to capitalize on the need for warm weather and expand their reach into a millennial market to gain exposure with the new generation of traveler.

OUR SOLUTION:

Tapping into the highly engaged audience of top media and wellness brands, Alliance Connection created a Caribbean Escape Sweepstakes to drive awareness in a millennial market. Combining a handful of brands with highly aligned audiences created a larger reach into the market and broad social impressions for Paradisus Resorts by Melia.

Ultimate Caribbean Escape

promotional partnerships

Top media brands offered a Caribbean Escape to Paradisus Resorts by Melia for their 9+ million social followers.

RESULTS & IMPACT:

5.6 MILLION

Emails Sent

Emails Sent

9.2 MILLION

Social Impressions

Social Impressions