Paradisus Resorts wanted to expand exposure of their family focused and adult’s only properties as well as grow their database of consumers who are likely to travel to their properties.
Alliance Connection tapped into their brand portfolio and was able to capitalize on the Valentine’s day marketing strategies of Pinch Me, a subscription box that hold an audience largely made up of moms with expendable income. Pinch Me wanted to deliver a variety of prize options to their consumers through a social media contest, so Alliance Connection designed a giveaway to offer a trip for four to a family friendly resort as well as a romantic couple’s getaway at one of the adults only properties.
The campaign showed great reach through social promotion across Facebook, Instagram, Twitter and YouTube. With over 1 million impressions, the campaign also delivered almost 20K directly opt-in leads that Paradisus can now message to for additional offers.