Alliance Connection was tasked with finding a national, broad-based awareness partnership for our client, Hard Rock Hotel and Casino Punta Cana at a minimal hard cost to them. Wheel of Fortune was searching for high-impact prizing for the show to a captive audience prone to luxury travel.
In a bartered agreement, Wheel of Fortune received an incredible six-night stay for two at the all-inclusive Hard Rock Hotel and Casino Punta Cana, valued at $6,500. In return, Alliance Connection was able to generate broad-based awareness and high visibility for Hard Rock Hotel and Casino Punta Cana.
Alliance Connection provided footage of the property that best showcased the property along with influential language that highlighted the brand as a whole. Our team secured the opportunity to place Hard Rock Hotel and Casino Punta Cana in front of a diverse television audience prone to luxury travel. The trip and brand were also featured regardless of whether the trip was won or not.