Each year, Zulily, an online platform of over 15 million customers, hosts a Thrill Week where consumers are surprised with unbelievable flash sales. Nickelodeon Hotels & Resorts was hoping to reach families through targeted mass marketing with minimal investment.
Alliance Connection bartered a Nickelodeon Hotels & Resorts trip with Zulily, an online retailer that brings special finds to savvy moms everyday, for maximum exposure across their many touchpoint Thrill Week campaign. The trip was the grand prize was hidden throughout the site which allowed Zulily to capture more site traffic time. Consumers had to click around and view many of the other sales to find the grand prize. The lucky winner who found the trip first won a fantastic luxury family vacation. The prize was pre-promoted alongside other Thrill Week prizes and continuously mentioned in emails, social, TV and more.