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ALBERTON'S MONOPOLY GAME

CASE STUDY

OBJECTIVE:

Albertson’s was looking to amp up their Monopoly game with some great prizing that would attract families to their store locations. We were tasked with bringing large, broad based awareness to an all-inclusive luxury family resort in Punta Cana to reach an audience of families who would book a vacation to their resort.

OUR SOLUTION:

Alliance Connection listened to the needs of their client and alongside their partner Viacom, created a partnership to meet the needs of everyone involved. With exposure garnered through in-store signage, social media, and game boards, the resort was promoted large scale to a receptive audience known for great engagement with the Monopoly style game over the years. Albertson’s was also able to promote an awesome grand prize to their consumers, a 4-night stay for a family of four.

Albertsons

PROMOTIONAL PARTNERSHIPS

Albertsons is a chain that operates over 2,200 supermarkets and food-drug stores in the United States. They run a yearly Monopoly-style game in-store and online where the prize package was an all-inclusive luxury family resort stay for a family of four.

RESULTS & IMPACT:

2,200

Stores With In-Store Signage

Stores With In-Store Signage

500 THOUSAND

Social Impressions

Social Impressions

32 MILLION

Game Play Board Placements

Game Play Board Placements

500 MILLION

Digital Site Impressions

Digital Site Impressions