Alliance Connection was tasked with garnering massive awareness for an all-inclusive luxury family resort in Punta Cana through CPG product placement that would reach a highly-desirable demographic of mothers, the drivers of many household purchases. Entenmann's was also looking for an on-product customer appreciation gift that would encourage additional purchases. Both objectives tied into the campaign messaging to celebrate SpongeBob’s 20th Anniversary.
Alliance Connection facilitated the prizing of a fun, four-night family stay as the Grand Prize of the Enter To Win sweepstakes. Entenmann's delivered exponentially on CPG placement, with over 15,000 locations selling the product with the resort highlighted on the packaging. With over three million purchases, it was a mutual win for awareness and revenue.