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Entenmann’s Family Giveaway

CASE STUDY

OBJECTIVE:

Alliance Connection was  tasked with garnering massive awareness for an all-inclusive luxury family resort in Punta Cana through CPG product placement that would reach a highly-desirable demographic of mothers, the drivers of many household purchases. Entenmann's was also looking for an on-product customer appreciation gift that would encourage additional purchases. Both objectives tied into the campaign messaging to celebrate SpongeBob’s 20th Anniversary.

OUR SOLUTION:

Alliance Connection facilitated the prizing of a fun, four-night family stay  as the Grand Prize of the Enter To Win sweepstakes. Entenmann's delivered exponentially on CPG placement, with over 15,000 locations selling the product with the resort highlighted on the packaging. With over three million purchases, it was a mutual win for awareness and revenue.

New Entenmann

PROMOTIONAL PARTNERSHIPS

Alliance Connection created a custom co-branded on-pack opportunity with an Enter To Win
Sweepstakes that celebrated the 20th Anniversary of SpongeBob SquarePants and Little Bites.

RESULTS & IMPACT:

6.5 MILLION

Sosial Media Impressions

Brand Impressions

3 MILLION

On-Pack Units SOLD

On-Pack Units SOLD

15,800

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Store Locations (distributed across)

110,060

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Sweepstakes Entries