Alliance Connection’s client, Nickelodeon Hotels & Resorts, tasked us with garnering massive awareness for the resort through CPG product placement that would reach a highly-desirable demographic of mothers, the drivers of many household purchases. Entenmann's was also looking for an on-product customer appreciation gift that would encourage additional purchases. Both objectives tied into the campaign messaging to celebrate SpongeBob’s 20th Anniversary.
The solution was a perfect match. Alliance Connection facilitated the prizing of a fun, four-night family stay at Nickelodeon Hotels and Resorts Punta Cana as the Grand Prize of the Enter To Win sweepstakes, providing Entenmann's with a big win for the SpongeBob messaging. Alliance Connection also took advantage of Nickelodeon’s multiple channels of influence, building upon their expansive reach on social media to further the campaign. In return, Entenmann's delivered exponentially on CPG placement, with over 15,000 locations selling the product with Nickelodeon Hotels and Resorts Punta Cana on the packaging. With over three million purchases, it was a mutual win for awareness and revenue.