Wheel of Fortune
Wheel of Fortune & Hard Rock Hotel & Casino Punta Cana
Alliance Connection was tasked with finding a national, broad-based awareness partnership for our client, Hard Rock Hotel and Casino Punta Cana at a minimal hard cost to them. Wheel of Fortune was searching for high-impact prizing for the show to a captive audience prone to luxury travel.
The Kelly Clarkson Show
Melia Nassau Beach on The Kelly Clarkson Show
Alliance Connection placed Melia Nassau Beach on the popular talk show for a human interest segment during the month of February for a "Love Bombing" series. The Kelly Clarkson Show reaches an audience of 2.1 million daily viewers. We continue to work with the show to place multiple clients throughout the season.
Lady A Getaway
Lady Antebellum celebrated the release of their fifth album, 747, with their fans at the Hard Rock Hotel & Casino in Punta Cana.
It was the ultimate fan party in paradise where guests vacationed alongside Lady Antebellum, Scotty McCreery and other special guests all in support of Little Kids Rock through Lady Antebellum's global charitable initiative, LadyAID.
Regal Crown Club Getaway
Regal Cinemas and Melia Hotels & Resorts offered Crown Club members an all-inclusive vacation.
Members exchanged points for entries and Regal promoted the contest and an exclusive offer to their loyalty members and consumer list reaching over 5 million consumers.
Story Behind The Songs
Sandals & Beaches Resorts and CMT paired with top country labels to creates an intimate storyteller event.
Guests were given the chance to meet, greet and enjoy beachside performances with artists such as Lee Brice, and Kip Moore. Radio stations broadcast live on site and media interviewed the stars for the behind the scenes stories.
Boots on the Beach
Sandals Resorts and Sony Music Nashville saluted service members with a Memorial Day Weekend Boots on the Beach Benefit Event.
Hosted by Katie Cook of CMT's Hot 20 Countdown and with special performances by platinum-selling artists Chris Young, Jerrod Niemann and Tyler Farr, the event raised over $10,000 to benefit the Boot Campaign.
Kate Plus Eight "The Big Four OH"
We secured a spot for one of our family-friendly luxury all-inclusive resorts in Riviera Maya, Mexico as the host for popular TLC television show, Kate Plus 8 for Kate Gosselin's 40th Birthday bash.
Approximately 1.8 million viewers tuned in for the Kate Plus 8 "Big Four Oh" Birthday episode where Kate received the Best Birthday Ever package including spa credits, a cocktail celebration reception, a gourmet birthday cake and more!