Story Behind The Songs

Sandals & Beaches Resorts and CMT paired with top country labels to creates an intimate storyteller event.

Guests were given the chance to meet, greet and enjoy beachside performances with artists such as Lee Brice, and Kip Moore. Radio stations broadcast live on site and media interviewed the stars for the behind the scenes stories.

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Boots on the Beach

Sandals Resorts and Sony Music Nashville saluted service members with a Memorial Day Weekend Boots on the Beach Benefit Event.

Hosted by Katie Cook of CMT's Hot 20 Countdown and with special performances by platinum-selling artists Chris Young, Jerrod Niemann and Tyler Farr, the event raised over $10,000 to benefit the Boot Campaign.

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Wheel of Fortune

Wheel of Fortune & Hard Rock Hotel & Casino Punta Cana

Alliance Connection was tasked with finding a national, broad-based awareness partnership for our client, Hard Rock Hotel and Casino Punta Cana at a minimal hard cost to them. Wheel of Fortune was searching for high-impact prizing for the show to a captive audience prone to luxury travel.

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Kate Plus Eight "The Big Four OH"

Generations Riviera Maya hosted popular TLC television show, Kate Plus 8 for Kate Gosselin's 40th Birthday bash.

Approximately 1.8 million viewers tuned in for the Kate Plus 8 "Big Four Oh" Birthday episode where Kate received the Best Birthday Ever package including spa credits, a cocktail celebration reception, a gourmet birthday cake and more!

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