Ellen's 12 Days of Giveaways
The Ellen Show & Hard Rock Hotel & Casino Punta Cana
Karisma Hotels & Resorts was looking for a way to reach both an expansive market of potential travelers and an untapped audience to showcase their luxury properties to, while The Ellen Show, was looking for impressive prizing for their “Ellen’s 12 Days of Giveaways” holiday segment.
Entenmann's Nickelodeon Giveaway
Entenmann's & Nickelodeon Hotels & Resorts Punta Cana
Nickelodeon Hotels & Resorts was looking to garner massive awareness for the resort through CPG product placement that would reach a highly-desirable demographic of mothers. Entenmann's was also looking for a customer appreciation gift to encourage additional purchases. Both objectives tied into the campaign messaging to celebrate SpongeBob’s 20th Anniversary.
Gourmet Inclusive® Jamaican Getaway
FabFitFun & Azul Beach Resorts Sensatori Jamaica
FabFitFun hosted a social media contest for members to win a Gourmet Inclusive® stay at Azul Beach Resorts Sensatori Jamaica and promoted the sweepstakes to their social media following and box subscribers, garnering over three million impressions, plus a dedicated article highlighting special features of the resort.
Wheel of Fortune
Wheel of Fortune & Hard Rock Hotel & Casino Punta Cana
Alliance Connection was tasked with finding a national, broad-based awareness partnership for our client, Hard Rock Hotel and Casino Punta Cana at a minimal hard cost to them. Wheel of Fortune was searching for high-impact prizing for the show to a captive audience prone to luxury travel.
Redbox Summer Spin
Redbox & Hard Rock Riviera Maya
Redbox is an automated retail kiosk for movies and games located outside grocery stores, pharmacies, fast food restaurants, and convenience stores. Their Summer Spin giveaway campaign featured a grand prize to Hard Rock Hotel Riviera Maya.