ALEX COSTA & ROBBI JAN
VISIT PARADISUS PLAYA DEL CARMEN

INFLUENCER ACTIVATION DETAILS

Paradisus by Meliá in Playa Del Carmen was looking to bring awareness to all of the great amenities that the resort has to offer as well as the safety & cleaning protocols that are being taken at the resort for the customers to feel safe while enjoying a luxurious vacation. With a collective following of over 3 million, we paired power couple Alex & Robbi with the resort to illustrate the spacious rooms with direct pool access, the culinary cuisine as well as the relaxing Yhi Spa at the resort.
  
About Alex & Robbi  
 
Alex Costa is a luxury lifestyle influencer with over 3.1 million subscribers who have an affinity for upscale travel. His social content covers men’s fashion, fitness & health tips, trends & routines. Alex is always showing the most luxurious & popular items and visiting Paradisus Playa Del Carmen made all of the sense in the world. 
 
Robbi Jan is a lifestyle & travel influencer that showcases travel tips, current fashion trends, and workout programs. Her collective audience of 225,000 is always looking for the newest places to travel while preparing for the trip with what to wear, and some tips on what to eat and how to work out on vacation. Robbi's audience seeks the most trendy destinations and resorts that are both culturally immersive and offer an upscale experience. 

Campaign Results 

9,725,280 Total Impressions

$277,330 Total Media Value 

Social Content

39 Instagram Stories

2,670,000 Story Viewers

8 Instagram Posts / 3 Facebook Posts

381,807 Likes

2,000 Comments

23,000 YouTube Views 

6,829 Landing Page Clicks

4,170 Sweepstakes Entries

1,316 Opt-In Leads

Paradisus Social Interactions

65,000 Followers Sent To @Paradisus Channels  

952 New Followers

589,297 Social Channel Impressions 

107% Visitors increase 

524 Website visits

 

YOUTUBE VIDEO CONTENT


SOCIAL POSTS

8 Instagram Posts / 3 Facebook Posts

381,807 Likes / 2,000 Comments


Noteworthy Comments

 

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INSTAGRAM STORIES

39 Instagram Stories

2,670,000 Story Viewers

Alex Story #1 showing room_ pool area
Alex-Showing breakfast in the room
Alex-Story of the Lobby
Alex- Opening door to the pool saying this doest get old
Alex- Annoucning they are extending their stay
Alex- Covid Test
Alex- Boomerang saying covid- test negative
Alex- Thank you for hosting us leaving on golf cart
Alex- Sweeps
Robbi- Jacuzzi video
Robb-Boomerang on mojito with Paradisus signage
Robbi pouring mimosa outside of room pool
Robbi-video showing massage room
Robbi video of coatimundis animal
Robbi-video showing sauna and steam room with poll
Robbi- Story leaving the resort on golf cart
Robbi- Sweeps w_ swipeup

 

 

 

 

AC FAVES Sweepstakes 

Alliance Connection crafted a synergistic campaign to align 3 influencers in key Paradisus audience segments to engage their fans with a longtail promotion that integrated a Pick Your Paradisus travel sweepstakes for our #ACTastemaker followers. The sweepstakes consisted of an unboxing video, swipe-up link, and post-winner announcement. 
 
CURRENT RESULTS (As of April 14, 2021):

6,829 Landing Page Clicks
2,671 Entires
1,316 Opt-In Leads

VIEW LANDING PAGEAC FAVES UNBOXING

 

We will continue to fuel this campaign with our next two influencers that will engage and entice entries and opt-in leads with Haley Takes On The World and the family channel,  Shot of The Yeagers! 

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