INFLUENCER ACTIVATION DETAILS
Paradisus by Meliá in Playa Del Carmen was looking to bring awareness to all of the great amenities that the resort has to offer as well as the safety & cleaning protocols that are being taken at the resort for the customers to feel safe while enjoying a luxurious vacation. With a collective following of over 3 million, we paired power couple Alex & Robbi with the resort to illustrate the spacious rooms with direct pool access, the culinary cuisine as well as the relaxing Yhi Spa at the resort.
About Alex & Robbi
Alex Costa is a luxury lifestyle influencer with over 3.1 million subscribers who have an affinity for upscale travel. His social content covers men’s fashion, fitness & health tips, trends & routines. Alex is always showing the most luxurious & popular items and visiting Paradisus Playa Del Carmen made all of the sense in the world.
Robbi Jan is a lifestyle & travel influencer that showcases travel tips, current fashion trends, and workout programs. Her collective audience of 225,000 is always looking for the newest places to travel while preparing for the trip with what to wear, and some tips on what to eat and how to work out on vacation. Robbi's audience seeks the most trendy destinations and resorts that are both culturally immersive and offer an upscale experience.