What does it really take to win the loyalty of travel agents? As the role of the travel expert becomes even more influential, we uncover what it means to offer advisors a truly robust loyalty program that offers more than the usual perks and rewards that everyone has come to expect.

By Dana Baasiri 

Whether you’re looking to spice things up or are launching an entirely new hotel, branded experiences might be the solution you need to stand out from the competition. Dig in and uncover the many ways they can propel your hotel brand to the spotlight and drive bookings.

By Dana Baasiri 

For years, marketers have been told they need to “pay to play” to get their brand in front of consumer eyeballs whether it’s on television, in top publications, or on the most lucrative of blogs. For hoteliers, there’s a much more cost-effective way of getting your foot in the door and maximizing ROI. 

By Dana Baasiri 

There’s a reason why promotional partnerships are an increasingly growing tactic being used by marketers. As more and more brands are embracing these strategies we uncover exactly how promotional partnerships with travel brands can benefit and boost your business.

By Dana Baasiri 

The travel industry’s rebound is in full swing and the desire to travel is back with a vengeance. You might be reaping the bookings now but sustaining long-term growth is crucial. Evidence of Americans growing increasingly eager to travel after hunkering down at home for so long is piling up. Airlines like United and Delta continue to add flights and rehire pilots as TSA checkpoints across the nation inched towards 18 consecutive days of more than 1 million travelers — the most consistent wave of travel recovery since the pandemic. Many hotels are doubling down on wedding inquiries compared to 2019, filling heads in bed for the summer, and pacing ahead for winter bookings. But are they fueling long-term growth?

By Dana Baasiri 

We’re celebrating 11 magical years in business for Alliance Connection. Join us by taking a trip down memory lane as we round up our 11 favorite travel promotional partnerships of all time. 

By Dana Baasiri 

It’s official...May 11 marked our 11th year anniversary, or our “10+1” as we like to call it. We might have missed our decade milestone celebration last year but we sure weren’t going to miss it this time around. It’s safe to say it’s been a wild ride in all the best ways possible, and our clients and partners have been there with us every step of the way.

In honor of our birthday, we’re reflecting back on special moments and rounding up our 11 favorite travel promotional partnerships of all time:

Influencers are one of two things: loved or misunderstood. If you’re anything like us, you’ve collaborated with and grown to absolutely love them as partners. On the other hand, you might still be skeptical of their actual influence and wondering how to work with influencers.

Over the years, the rise of the influencer has paved a way for many who simply have a phone and want a free vacation. As it’s grown into a multi-billion dollar industry worth a whopping $13.8 billion this year, it’s become harder to distinguish those who are seriously looking for meaningful collaborations from those who are simply looking to rack up the perks. That coupled with the constantly evolving landscape has led to a series of misconceptions about influencer marketing. Not to mention a slew of myths that have cast a shadow of doubt over the booming industry. We’ve done the work and seen the results, so we’re here to help travel brands navigate the waters.

Websites are content powerhouses. They give almost ready-to-book users a great understanding of your brand with pages and pages of quality information. 

However, there are ways to highlight your brand personality at a much earlier stage in the vacation planning cycle. Catch them when they’re dreaming of a getaway — or even before they think of it. Attention-grabbing, new media can engage an audience and instantly inspire them to run to their calendars.

The relationship between an influencer and their audience is sacred, it is engaging and conversational. There is a level of trust built between influencer and follower, and that is what makes them such a powerful marketing channel.

Consumers turn to their favorite influencers as they turn to their best friends- looking for advice, everyday tips and tricks, and recommendations on everything from products, clothing, recipes to vacations. So, collaborating with the right influencer that aligns with your brand is the perfect way to get into the inner circle and move their audience to purchase.

As we continue our mission to help the travel and tourism industry stay informed, inspired and connected while we navigate these uncharted waters, we are excited to share with you Alliance Connection’s “COVID-19 Roadmap to Recovery: BRAVE VISION. DECISIVE ACTION. BOLD INNOVATION”, a valuable resource created exclusively for our marketing executives.