How do you get more for less? That’s the question that’s on every travel marketer’s mind as they are tasked to come up with reimagined marketing strategies despite limited resources and budgets. Read along as we dive into marketing opportunities you can leverage today to maximize your marketing investment.

Whether you’re in planning mode for the next year, or pivoting your direction based on your shifting business demands, it’s always a good time to freshen up your PR strategy. Find out what it means to go beyond the press release and create a truly robust public relations plan that maximizes your results.

By Dana Baasiri 

A press release isn’t the only way to tell your brand story. There, we said it. Does that mean press releases are going away entirely? Not necessarily. The press release isn’t dead, and it still serves a purpose. However, the landscape has evolved tremendously and with the emergence of new channels, a PR strategy must go beyond just the press release in order to maximize your reach, impressions and business growth.  

The travel industry is buzzing with newcomers that are making a big splash. Join us as we round up 9 new hotel openings that are making a grand entrance into hospitality.

By Dana Baasiri 

As the travel industry continues to emerge out of a pandemic, many hotels have been opening their doors for the first time and welcoming travelers as they dust off their passports and get back to traveling. 

What does that mean for industry veterans and big players in this space? A welcomed celebration of resilience and momentum that will continue to drive travel demand and business as a whole. From innovative new builds to bespoke experiences, we round up 9 new hotel openings in 2021 that we are most excited about:

There’s plenty of fish in the sea, and in the sea of influence, that statement holds true. How many exactly? Some sources estimate anywhere between a whopping 3 to 38 million — making it that much more difficult to find the right partner to engage with. That’s why we’ve come up with a list of the top 7 lifestyle influencers and content creators to host at your hotel right now. 

By Dana Baasiri 

What does it really take to win the loyalty of travel agents? As the role of the travel expert becomes even more influential, we uncover what it means to offer advisors a truly robust loyalty program that offers more than the usual perks and rewards that everyone has come to expect.

By Dana Baasiri 

Whether you’re looking to spice things up or are launching an entirely new hotel, branded experiences might be the solution you need to stand out from the competition. Dig in and uncover the many ways they can propel your hotel brand to the spotlight and drive bookings.

By Dana Baasiri 

For years, marketers have been told they need to “pay to play” to get their brand in front of consumer eyeballs whether it’s on television, in top publications, or on the most lucrative of blogs. For hoteliers, there’s a much more cost-effective way of getting your foot in the door and maximizing ROI. 

By Dana Baasiri 

There’s a reason why promotional partnerships are an increasingly growing tactic being used by marketers. As more and more brands are embracing these strategies we uncover exactly how promotional partnerships with travel brands can benefit and boost your business.

By Dana Baasiri 

The travel industry’s rebound is in full swing and the desire to travel is back with a vengeance. You might be reaping the bookings now but sustaining long-term growth is crucial. Evidence of Americans growing increasingly eager to travel after hunkering down at home for so long is piling up. Airlines like United and Delta continue to add flights and rehire pilots as TSA checkpoints across the nation inched towards 18 consecutive days of more than 1 million travelers — the most consistent wave of travel recovery since the pandemic. Many hotels are doubling down on wedding inquiries compared to 2019, filling heads in bed for the summer, and pacing ahead for winter bookings. But are they fueling long-term growth?

By Dana Baasiri 

We’re celebrating 11 magical years in business for Alliance Connection. Join us by taking a trip down memory lane as we round up our 11 favorite travel promotional partnerships of all time. 

By Dana Baasiri 

It’s official...May 11 marked our 11th year anniversary, or our “10+1” as we like to call it. We might have missed our decade milestone celebration last year but we sure weren’t going to miss it this time around. It’s safe to say it’s been a wild ride in all the best ways possible, and our clients and partners have been there with us every step of the way.

In honor of our birthday, we’re reflecting back on special moments and rounding up our 11 favorite travel promotional partnerships of all time: