Influencers are one of two things: loved or misunderstood. If you’re anything like us, you’ve collaborated with and grown to absolutely love them as partners. On the other hand, you might still be skeptical of their actual influence and wondering how to work with influencers.
Over the years, the rise of the influencer has paved a way for many who simply have a phone and want a free vacation. As it’s grown into a multi-billion dollar industry worth a whopping $13.8 billion this year, it’s become harder to distinguish those who are seriously looking for meaningful collaborations from those who are simply looking to rack up the perks. That coupled with the constantly evolving landscape has led to a series of misconceptions about influencer marketing. Not to mention a slew of myths that have cast a shadow of doubt over the booming industry. We’ve done the work and seen the results, so we’re here to help travel brands navigate the waters.