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Alliance Connection, Inc.

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How To Turn Room Inventory into Marketing Dollars

Posted by Alliance Connection, Inc. on Jun 15, 2021 12:10:06 PM

For years, marketers have been told they need to “pay to play” to get their brand in front of consumer eyeballs whether it’s on television, in top publications, or on the most lucrative of blogs. For hoteliers, there’s a much more cost-effective way of getting your foot in the door and maximizing ROI. 

By Dana Baasiri 

 

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How to Build Customer Loyalty and Acquisition Through Travel Promotional Partnerships

Posted by Alliance Connection, Inc. on May 25, 2021 5:01:03 PM

There’s a reason why promotional partnerships are an increasingly growing tactic being used by marketers. As more and more brands are embracing these strategies we uncover exactly how promotional partnerships with travel brands can benefit and boost your business.

By Dana Baasiri 

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5 Steps to Capture Pent-Up Travel Demand

Posted by Alliance Connection, Inc. on May 18, 2021 4:37:45 PM

The travel industry’s rebound is in full swing and the desire to travel is back with a vengeance. You might be reaping the bookings now but sustaining long-term growth is crucial. Evidence of Americans growing increasingly eager to travel after hunkering down at home for so long is piling up. Airlines like United and Delta continue to add flights and rehire pilots as TSA checkpoints across the nation inched towards 18 consecutive days of more than 1 million travelers — the most consistent wave of travel recovery since the pandemic. Many hotels are doubling down on wedding inquiries compared to 2019, filling heads in bed for the summer, and pacing ahead for winter bookings. But are they fueling long-term growth?

By Dana Baasiri 

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11 Favorite Travel Promotional Partnerships of All Time

Posted by Alliance Connection, Inc. on May 11, 2021 4:52:54 PM

We’re celebrating 11 magical years in business for Alliance Connection. Join us by taking a trip down memory lane as we round up our 11 favorite travel promotional partnerships of all time. 

By Dana Baasiri 

It’s official...May 11 marked our 11th year anniversary, or our “10+1” as we like to call it. We might have missed our decade milestone celebration last year but we sure weren’t going to miss it this time around. It’s safe to say it’s been a wild ride in all the best ways possible, and our clients and partners have been there with us every step of the way.

In honor of our birthday, we’re reflecting back on special moments and rounding up our 11 favorite travel promotional partnerships of all time:

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Mythbusters: Working with Influencers

Posted by Alliance Connection, Inc. on Apr 22, 2021 12:21:18 PM

Influencers are one of two things: loved or misunderstood. If you’re anything like us, you’ve collaborated with and grown to absolutely love them as partners. On the other hand, you might still be skeptical of their actual influence and wondering how to work with influencers.

Over the years, the rise of the influencer has paved a way for many who simply have a phone and want a free vacation. As it’s grown into a multi-billion dollar industry worth a whopping $13.8 billion this year, it’s become harder to distinguish those who are seriously looking for meaningful collaborations from those who are simply looking to rack up the perks. That coupled with the constantly evolving landscape has led to a series of misconceptions about influencer marketing. Not to mention a slew of myths that have cast a shadow of doubt over the booming industry. We’ve done the work and seen the results, so we’re here to help travel brands navigate the waters.

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7 Tips for Impactful Influencer Marketing

Posted by Alliance Connection, Inc. on Jul 14, 2020 1:00:00 PM

The relationship between an influencer and their audience is sacred, it is engaging and conversational. There is a level of trust built between influencer and follower, and that is what makes them such a powerful marketing channel.

Consumers turn to their favorite influencers as they turn to their best friends- looking for advice, everyday tips and tricks, and recommendations on everything from products, clothing, recipes to vacations. So, collaborating with the right influencer that aligns with your brand is the perfect way to get into the inner circle and move their audience to purchase.

 

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COVID-19 Roadmap to Recovery for Travel & Tourism

Posted by Alliance Connection, Inc. on May 26, 2020 3:53:42 PM

As we continue our mission to help the travel and tourism industry stay informed, inspired and connected while we navigate these uncharted waters, we are excited to share with you Alliance Connection’s “COVID-19 Roadmap to Recovery: BRAVE VISION. DECISIVE ACTION. BOLD INNOVATION”, a valuable resource created exclusively for our marketing executives.

We are all searching for the optimal way to recover business safely and responsibly.  As we continue to monitor media cycles and shifts in consumer sentiment to meet today's marketing demands, it is critical that we develop innovative marketing plans, craft an effective narrative for the "new normal" and take concise action to engage and convert customers. 

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4 Ways Collaboration Will Make your Marketing Budget Go Further

Posted by Alliance Connection, Inc. on May 21, 2020 4:18:53 PM

As we navigate these uncertain times, those of us in the travel industry are feeling a bit lost. Meetings and events are all postponed, the doors have been shut and for the time being no one is checking in. It can be easy to just sit, wait and worry, but instead what we have seen across the travel industry is the desire to inspire hope in these darkest days. 

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Recovery: Let’s Build Back Trust in Travel

Posted by Alliance Connection, Inc. on Apr 21, 2020 11:17:00 AM
    1. Stay sensitive to the current climate. While it could be easy to just go back to the traditional narrative, and the planned fall or winter campaign, this is a new world we now live in and we have to make that shift. Examine what you already had planned and see what tweaks you can make to address potential concerns or hesitations of travelers and address them through the campaign.

    2. Build consumer confidence to travel again. Instill consumer confidence in travel-related decisions with facts, and put front and center the information you know they’ll need to comfortably resume travel. Highlight what new sanitization or safety features will be put into action. Instead of just telling them, show them if you can. Arming your consumers with the information empowers them to make a decision to travel that they can feel comfortable and confident in.

    3. Extend invites to “Early Adopters” to start the momentum. This is where you can lean on those great connections or relationships you’ve built up. Extend an invite to influencers, media, celebrities and top-tier loyalty guests who have been a cheerleader for your brand in the past. Take it a step further and bring them all together for a special week of curated events and activities to welcome them back. While onsite their organic storytelling will help ease those at home who will see through their lens that it’s ok to get back out there and travel!

    4. Lead with innovation and creativity.  The overall landscape has changed and at the moment it is easy to put all your focus into the critical elements and decision making that has come with tackling COVID-19. Trust us, we know that it is most important at the moment. However, through all this disruption, now is also the time to stay creative, think long-term and prepare compelling consumer campaigns to get ahead of the curve for what comes next. Coming out on the other side strong will set you up to lead the pack.

    5. Be Flexible. During these unprecedented and uncertain times, putting together a marketing plan can feel like trying to hit a moving target. Best advice is to keep a pulse on consumer sentiment, establish what’s the right campaign tone for the current moment we are in, and be ready to move quickly. Stick to your core brand identity and values, but be prepared to be nimble with your delivery, because things can shift on a dime.
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5 Ways to Navigate the “New Normal” and Create the Calm

Posted by Alliance Connection, Inc. on Apr 20, 2020 11:17:00 AM

 

Let’s first just pause together and take a deep breath. Seriously, we’ll wait... okay, much better. We know these are confusing and frustrating times, especially for those working in the travel, events and entertainment industries. With all the postponements, cancellations and closures on an ever-changing timeline it can be hard to know what to do next or where to even start. So, Alliance Connection is taking this unscheduled and unprecedented pause, or deep breath, in the industry to go back-to-basics and what we were founded on - connection

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Who We Are

Alliance Connection is a unique platform of industry-leading ideas and powerful, proficient, results-driven marketing opportunities. We connect lifestyle media, brand partners, and social influencers with the travel and tourism industry to reach and capture highly aligned audiences.

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