Brand Development



The best marketers know they must keep learning to stay competitive. That is why Alliance Connection created Five for Five, a series of articles and videos that take a deep dive into some of the travel industry’s top minds by asking five questions in just five minutes. Get to know these experts a little better, while you take in helpful tips and tricks that will help you succeed.
Alliance Connection is beyond fortunate to work with some of the brightest minds in travel marketing. Our strategic marketing skillset can’t help but be elevated just by working with them, so we’re sharing the wealth! Each month we will profile a top mover and shaker in the industry who can help us all up our marketing game.

Five for Five with Dana Baasiri

Founder of I'm Just A Publicist 

We caught up with Dana Baasiri, Storyteller and Founder of I’m Just A Publicist, who specializes in brand messaging and content marketing strategy. She walks us through key insights she learned throughout her 10 year career in travel communications that will help you harness the power of storytelling and content marketing for reaching, engaging and converting audiences into loyal customers.


Five for Five with Jacqui Hartnett

President of Starmark

We sat down with Jacqui Hartnett, President of Starmark, a full-service, agile marketing & advertising agency based in Fort Lauderdale, Florida. She shares her insights on the importance of travel and tourism defining brand personality, appealing to the next generation of travelers and embracing emerging media and technology in hospitality marketing.


Five for Five with Terrell and Jarius

#AC Tastemaker Influencers, Content Creators of T&J Family 

We caught up with T&J Family to share their insight into influencer collaborations with travel and tourism, and how it has impacted their content and left a lasting impression with their audiences.


Five for Five with Katie Kitchens

Co-Founder FabFitFun 

We caught up with FabFitFun Co-Founder Katie Echevarria Rosen Kitchens to ask her to share some marketing tips and strategies that have helped her expand FabFitFun’s brand and continue to engage new customers.


Five for Five with Stephanie Pineiro

Social Media and PR Manager at Karisma Hotels & Resorts

We caught up with Stephanie during the Taste of Karisma Social Media Summit. Learn how her innovative ideas are helping move the needle at Karisma Hotels & Resorts and more!


Five for Five with Frank Maduro

Vice President of Marketing at AIC Hotel Group

We sat down with Frank at The Ultimate KIDZ BOP Live Fan Experience at the Hard Rock Hotel & Casino Punta Cana and learned how important it is to build the right team, how he likes to disrupt the industry and more!


Are you, or someone you know, an industry leader who would like to be profiled in our Five for Five series?

Reach Out to Us!