Sharing Marketing Insights To Inspire, Educate & Innovate

Marketing Trends That Are Here To Stay in 2022

Posted by Alliance Connection, Inc. on Nov 23, 2021 9:16:48 AM

As we turn a new corner in 2022, marketers can amplify their strategies by leveraging these proven marketing trends that are to stay.

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Level Up Your Marketing Strategy With Travel Partnerships

Posted by Alliance Connection, Inc. on Nov 11, 2021 1:57:58 PM

Looking for ways to level up your marketing strategy with travel partnerships? Here are some ideas that will help you drive business growth, increased loyalty and customer acquisition.

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5 Low Cost, High-Impact On-Air Placements You Need In Your Marketing Strategy

Posted by Alliance Connection, Inc. on Nov 5, 2021 11:42:04 AM

While it can cost big bucks to get your brand on-air in front of millions of eyeballs or listeners nationwide, there are other ways to get it done without breaking the bank or your budget. We uncover five ways to break through this coveted space at a fraction of the cost of a media buy.

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How To Measure Influencer Marketing: 7 Must-Have Indicators of Success

Posted by Alliance Connection, Inc. on Oct 21, 2021 10:04:52 AM

While impressions and reach are standard measurements of influencer marketing, a more analytical approach will help you measure true success with your campaigns and optimize performance. From overall growth to sales, and everything in between, we look at 7 important indicators of influencer marketing success.

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Unclaimed Marketing Advantages: The Trick To Getting More For Less

Posted by Alliance Connection, Inc. on Oct 14, 2021 1:54:56 PM

How do you get more for less? That’s the question that’s on every travel marketer’s mind as they are tasked to come up with reimagined marketing strategies despite limited resources and budgets. Read along as we dive into marketing opportunities you can leverage today to maximize your marketing investment.

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Beyond The Press Release: How To Evolve Your PR Strategy

Posted by Alliance Connection, Inc. on Sep 28, 2021 1:33:51 PM

Whether you’re in planning mode for the next year, or pivoting your direction based on your shifting business demands, it’s always a good time to freshen up your PR strategy. Find out what it means to go beyond the press release and create a truly robust public relations plan that maximizes your results.

By Dana Baasiri 

A press release isn’t the only way to tell your brand story. There, we said it. Does that mean press releases are going away entirely? Not necessarily. The press release isn’t dead, and it still serves a purpose. However, the landscape has evolved tremendously and with the emergence of new channels, a PR strategy must go beyond just the press release in order to maximize your reach, impressions and business growth.  

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9 New Hotel Openings in 2021 That We’re Excited About

Posted by Alliance Connection, Inc. on Sep 22, 2021 5:25:55 PM

The travel industry is buzzing with newcomers that are making a big splash. Join us as we round up 9 new hotel openings that are making a grand entrance into hospitality.

By Dana Baasiri 

As the travel industry continues to emerge out of a pandemic, many hotels have been opening their doors for the first time and welcoming travelers as they dust off their passports and get back to traveling. 

What does that mean for industry veterans and big players in this space? A welcomed celebration of resilience and momentum that will continue to drive travel demand and business as a whole. From innovative new builds to bespoke experiences, we round up 9 new hotel openings in 2021 that we are most excited about:

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Top 7 Lifestyle Influencers And Content Creators To Host At Your Hotel

Posted by Alliance Connection, Inc. on Aug 25, 2021 4:58:17 PM

There’s plenty of fish in the sea, and in the sea of influence, that statement holds true. How many exactly? Some sources estimate anywhere between a whopping 3 to 38 million — making it that much more difficult to find the right partner to engage with. That’s why we’ve come up with a list of the top 7 lifestyle influencers and content creators to host at your hotel right now. 

By Dana Baasiri 

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The Secret to Travel Agent Loyalty

Posted by Alliance Connection, Inc. on Jul 22, 2021 9:45:15 AM

What does it really take to win the loyalty of travel agents? As the role of the travel expert becomes even more influential, we uncover what it means to offer advisors a truly robust loyalty program that offers more than the usual perks and rewards that everyone has come to expect.

By Dana Baasiri 

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Are Branded Hotel Experiences The Right Solution For You?

Posted by Alliance Connection, Inc. on Jul 8, 2021 11:57:41 AM

Whether you’re looking to spice things up or are launching an entirely new hotel, branded experiences might be the solution you need to stand out from the competition. Dig in and uncover the many ways they can propel your hotel brand to the spotlight and drive bookings.

By Dana Baasiri 

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Who We Are

Alliance Connection is a unique platform of industry-leading ideas and powerful, proficient, results-driven marketing opportunities. We connect lifestyle media, brand partners, and social influencers with the travel and tourism industry to reach and capture highly aligned audiences.

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