IN THE NEWS

October 5, 2020

Alliance Connection Creates and Sends the Fall AC Faves Box Featuring Travel Partner Paradisus by Meliá

Alliance Connection released their Fall AC Faves box featuring travel partner Paradisus Resorts by Meliá. Reaching 25 highly aligned #ACtastemakers, the box is a unique direct mail activation with long term results through social media strategies and engagement.


August 10, 2020

Alliance Connection Pairs Travel Clients with TODAY LIVE with Hoda and Jenna

As part of the summer Funshine Funtime game series on The Today Show, Alliance Connection partnered their travel clients as prize packages with exposure to over 2million TV viewers per segment and additional reach through the online placement post airing.


June 23, 2020

Alliance Connection Launches #ACTastemaker Influencer Strategies Designed for the COVID-19 Recovery Climate of Travel & Tourism

As the U.S., Canada, Mexico, and the Caribbean enter reopening phases, Alliance Connection has launched #ACTastemaker Influencer Initiatives and Activations to connect the world again through social media influencer activations, content collaborations, and innovative integrations. With the new obstacles facing the travel and tourism industry, these influencer strategies are designed to be both socially responsible and provide critical consumer reach and engagement. A 360° approach, that through collaboration, communicates re-opening initiatives, increases social media engagement, promotes destination and resort awareness and maximizes all marketing efforts for a travel-centric future.


May 26, 2020

A COVID-19 Roadmap to Recovery for Travel & Tourism

Alliance Connection shares a free resource to aid those in the Travel & Tourism Industry with a “COVID-19 Roadmap to Recovery” for the future of travel. The guide covers how to tackle communication strategies in the new normal, how they vary across generations, thought starters to connect with those audiences, along with facts, figures and critical insights on how to build back consumer confidence to travel.

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April 29, 2020

Alliance Connection Produces American Idol LIVE at Home Concert Series

Alliance Connection produced the “LIVE at Home- From Our Couch to Yours” digital concert series for the Hard Rock Hotel & Casino Punta Cana. Twice a week, all April long, performances by American Idol Alumni including Clark Beckham, James Durbin, Candice Glover, Diana Degarmo and Ace Young, and more, entertained Hard Rock All-Inclusive’s social audience while everyone was safely staying at home due to COVID-19. The interactive performances were hosted on Hard Rock Punta Cana’s Instagram LIVE, allowing participants to join in with their favorite artists reminiscing about past All-inclusive Hard Rock Hotel stays and make their song requests.


March 27, 2020

Staying Alliance Connected: A Message For the Travel Industry

As we all continue to navigate the uncertainty of the travel industry’s immediate future, Alliance Connection wanted to let you know we are here for you. Now more than ever, it is important for all of us to come together and RISE UP to rebuild the industry we love.

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February 7, 2020

Alliance Connection Continues to Expand Partnership Portfolio

Alliance Connection continues to expand and diversify our powerful partnership portfolio! New and exciting partners for 2020 include Kelly Clarkson Show, The Price is Right, The Talk, Dr Phil, Today with Hoda & Jenna, Katie Couric Media, MAPCO, Diamonds International and Reef Sandals.


December 22, 2019

Alliance Connection Produces All Star Music Spectacular

Alliance Connection custom produced and executed an "All Star Music Spectacular" guest experience during the holiday season for our client, Hard Rock Hotel & Casino Punta Cana. From from 12/22 - 1/2, four iconic shows showcased an epic cast of stars from American Idol, Dancing With The Stars and So You Think You Can Dance.


December 17, 2019

Alliance Connection Pairs Client Karisma Hotels & Resorts with The Ellen Show

Alliance Connection created the ultimate partnership for our client, Karisma Hotels & Resorts, with The Ellen Show. Everyone in the studio celebrated Ellen's "12 Days of Giveaways" for the holidays. Audience members all received a a five-night luxury vacation to one of the many gourmet inclusive experiences at Karisma Hotels & Resorts, announced by Ellen and special guest Chrissy Teigen.


December 13, 2019

Alliance Connection Attends YouTube Streamy Awards

Alliance Connection attended annual The YouTube Streamy Awards, an invitation-only event held at the Beverly Hilton Hotel. The show honored excellence in online video and creators and was comprised of over 50 awards in a variety of content verticals and areas of expertise. The Streamy Awards included individuals and organizations with global audiences who are making some of the most innovative and well-watched programming in the world. The event was attended by creators with aggregate audiences in the hundreds of millions and was broadcasted live to millions of their fans worldwide.


December 3, 2019

Alliance Connection Attends INSPIRE Luxury Conference

Alliance Connection recently attended the the INSPIRE luxury summit at the Four Seasons in Miami. The event brought together the entire community of luxury hospitality experts and thought leaders to feature an industrial showcase and educational sessions where attendees could learn about the latest trends, technologies and methodologies from hospitality leaders around the world.


October 29, 2019

Beaches Turks & Caicos Hosts 5th Annual "Social Media on the Sand" Social Summit

Alliance Connection Productions produced a five-day event, Social Media on the Sand, for our client, Beaches Resorts, where they hosted over 100 elite family bloggers at Beaches Turks & Caicos. Onsite throughout the event, the Alliance Connection team provided support through speakers, entertainment and collaboration opportunities, including #ACTastemakers & content creators Terrell and Jarius, April Athena, Taylor & Vaness and exclusive event guests JesssFam, lifestyle expert Landyn Hutchinson and platinum-selling artist Hunter Hayes.


October 5, 2019

INKTOBER with Jake Parker at INNSiDE by Melia New York Nomad

Jake Parker, a world renowned illustrator and founder of INKTOBER, hosted a gathering of drawing enthusiasts at the INNSIDE by Melia New York Nomad. The Alliance Connection Team produced the Inktoberfest drawing event, complete with swag bags, a meet and greet, raffle and social at The Wilson restaurant.


September 10, 2019

Alliance Connection Attends Worldz Conference

Our Partnership Team recently attend the Worldz Conference in Long Beach, CA, bringing together some of the nations top brands and marketing enthusiasts for inspiring key notes, skill developing breakout sessions and unique networking activations. While honing our skills, the Alliance Connection team developed new opportunities for our clients and partners.


August 16, 2019

Alliance Connection Kicks Off the "Ultimate KIDZ BOP Live Fan Experience"

Alliance Connection transformed over 150 kids into pop stars for the “Ultimate KIDZ BOP Live Fan Experience” for our client, All-Inclusive Collection Hotel Group. The KIDZ BOP Kids were live in concert from August 12-16 at the Hard Rock Hotel Riviera Maya for a special celebration made just for KIDZ BOP's ultimate fans and included pop-up parties, meet & greets and more! This event kicked off the grand opening of the year-round KIDZ BOP Experience that will live at the resort, where kids ages 6-12 can live like a KIDZ BOP kid.


July 26, 2019

Karisma Hotels & Resorts Hosts Publisher Social Summit

Produced by Alliance Connection, Macaroni Kid’s Silver Daisy Boondoggle was hosted by Karisma Hotels & Resorts in Riviera Maya. The event was designed to provide 50 family publishers with uniquely-curated experiences that highlighted key attributes of the property to engage readers, build awareness for the brand and provide guest experience details that would encourage bookings.


July 13, 2019

Alliance Connection Attends VidCon 2019

Alliance Connection has developed a network of today’s top social influencers, content creators, bloggers, and non-traditional media through our innovative #ACTastemaker program. To continue to have this portfolio thrive with today's most engaging, organic, and impactful creators, our team was on-site at the World's largest celebration of digital video & online creators, VidCon. At VidCon Alliance Connection attended educational panels, met with the top digital agencies, new creators, and key events by YouTube, TikTok, Facebook and many more.


July 8, 2019

Hard Rock Punta Cana Hosts "Sounds Around The World" Residency

For six weeks, Hard Rock Hotel and Casino Punta Cana was home to some of your favorite American Idols and Dancing With The Stars dancers as they performed four custom-built and executed shows by Alliance Connection: Sounds Around The World, Journey Through The Decades, Southern Rock Experience and All-Star Dueling Pianos.


June 13, 2019

Alliance Connection Attends Social Media Week LA

Alliance Connection attended Social Media Week LA to continue gaining knowledge and inspiration as a leader in the digital space for our clients and partners. Social Media Week showcased countless industry leaders and shared insights, thoughts, and suggestions for marketing professionals to better their services in a globally connected world.


February 14, 2019

Alliance Connection's Custom Resort Programming Featured in LA Living

Alliance Connection's Kidz Bop Experience was recently the cover feature for LA Partner Magazine. The editorial showcases the custom curated resort programming designed by Alliance Connection and found at the Hard Rock Hotel & Casino Punta Cana. Enjoy the article here: http://bit.ly/LALKBE


February 7, 2019

Hard Rock Hotel All-Inclusive Featured on The Steve Harvey Show

Alliance Connection continues to provide access to amazing media impressions with today's top rated TV shows. Today Hard Rock Hotel All-Inclusive is featured on the Steve Harvey show to their 1.7 million daily viewers.


February 4, 2019

Alliance Connection Breaks Records with Rachael Ray

Alliance Connection partnered with The Rachael Ray show to promote Dream Vacations travel agents with an on-air segment. This segment allowed great coverage for Dream Vacations in a unique and fun placement fitting the show's theme of breaking records with a Royal Caribbean Cruise Line prize package aboard the World's Largest cruise ship.


January 29, 2019

Big Sky's The Limit for Alliance Connection

Alliance Connection's executive Team headed to Big Sky, MT for annual breakout meetings for planning, development, and inspiration to continue our search for unique and collaborative partnership marketing.


December 11, 2018

Alliance Connection Delivers Holiday Cheer with Ellen DeGeneres & Karisma Hotels & Resorts

Alliance Connection secured exclusive placement on the Ellen Show's famous 12 Days of Christmas Giveaway. Karisma Hotels & Resorts was showcased to millions of viewers and delighted hundreds of audience members for a Gourmet-Inclusive experience at their properties in Jamaica, the Dominican Republic and Mexico.


October 3, 2018

Alliance Connection Partners The Rachael Ray Show with Dream Vacations and Royal Caribbean

Alliance Connection taps into our media partner, the Rachael Ray show to promote Dream Vacations exclusive access to travel specialists who can help craft the perfect trip for everyone. Rachael Ray featured a Royal Caribbean Cruise booked by Dream Vacations to over 12 million unique impressions for their bucket list show.


September 16, 2018

Alliance Connection's #ACTastemakers Enjoy The Taste of Karisma Summit

Alliance Connection hosted 21 of our #ACTastemakers ranging from fashion, lifestyle, travel, fitness, music and foodies for the Taste of Karisma Summit at Karisma Hotels & Resorts.


July 21, 2018

Alliance Connection Promotes Hard Rock Hotel Riviera Maya's New Woodward Experience with Redbox

Hard Rock Hotel Riviera Maya's newest amenity, Woodward Experience, is featured as the grand prize for n the Summer Spin campaign that was marketing across the Redbox kiosks, social and email. With more than 42 thousand kiosks in over 37 thousand locations, the reach of these automated machines is enormous.


July 1, 2018

Alliance Connection brings more beauty to Innside New York Nomad

Alliance Connection created a partnership with BeautyCon and Innside New York Nomad for a sweepstakes that has a grand prize stay that the hotel and tickets to the festival. The sweepstakes is also featured through Bustle Digital Group and Hearst Magazines - Cosmopolitan and RealBeauty.


June 25, 2018

Alliance Connection Produces 4th "Story Behind The Songs" Event with Sandals Resorts

Alliance Connection rolled out the red carpet for our 4th Story Behind The Songs. Alliance Connection along with our partners Sandals Resorts, CMT & Premiere Radio bring the ultimate media event to the Caribbean. Country Superstars Jason Aldean and Dustin Lynch along with TV personality Cody Alan were hosts to this intimate summer event that reached over 9 million consumers.


June 15, 2018

Alliance Connection Launches Dream Vacations & Chatbook Sweepstakes

Alliance Connection creates sweepstakes with Chatbooks with a summer travel campaign encouraging families to get out, explore, and document their travels in a photo book with Dream Vacations. Consumers can see Instagram stories that tell a story about the Dream Vacations travel specialist and how valuable they are and how to enter to win their very own dream vacation.


June 12, 2018

Alliance Connection Announces First Ever Kidz Bop Experience

Designed exclusively by Alliance Connection, The Kidz Bop Experience will welcome kids ages 4-12 to participate in a number of KIDZ BOP themed activities. The dedicated area invites young hotel guests into the Pop Star Lounge, where they will work with a Tour Manager to create a custom band name, learn their favorite KIDZ BOP dance moves, put together their red carpet-worthy look, take their A-list photo and perform on the big stage.


March 16, 2018

Innside New York by Melia - Beautycon Feature Hotel

Alliance Connection is excited to announce the launch of the Beautycon partnership with Cosmopolitan Magazine, and Realbeauty.com. One lucky winner will receive a 3 night stay at Innside New York by Melia PLUS tickets to the Beautycon Convention.


February 7, 2018

Valentine's Day Partnership with Pinch Me and Paradisus Resorts by Melia

Alliance Connection announces the launch of the PinchMe hosted sweepstakes with Paradisus by Melia. This campaign provides a couples retreat as well as a family vacation for Valentine's Day.


February 6, 2018

Betches Partners with All Inclusive Hard Rock Hotels

Alliance Connection launches a new partnership with Hard Rock Hotel All-Inclusive and Betches. This female millennial driven promotion will be featured on Betches Instagram Story as well as an article on the website. Hard Rock Hotel All-Inclusive has provided an amazing prize package to support this initiative. 


February 5, 2018

Bloom Partnership Launches

Alliance Connection launches new partnership with Paradisus by Melia and Bloom. This collaboration also includes Lorem Ipsum, Well + Good, Refinery 29 and Girl Boss for added awareness. Each brand is promoting a wellness sweepstakes featured on their individual social media channels as well as distributed through their expansive email databases to drive entries on a landing page.


August 17, 2017

Alliance Connection Launches #ACTastemaker Program 

Alliance Connection launches new program focused on movers, shakers and tastemakers. Building off of the strong portfolio of world-class brands already accessible in our network, Alliance Connection has extended the reach of partnership possibilities with social influencers, content creators, celebrities and media channels. 


August 8, 2017

#ACTastemaker Jacob Whitesides Stay at Melia Orlando Suite Hotel at Celebration

One of social media's most interactive and influential singer-songwriters, Jacob Whitesides traveled to Orlando, FL with his Mom and sister to enjoy the beautiful accommodations of Melia Orlando Suite Hotel at Celebration and of course a trip to Disney World.